And how do we buy top players - and keep the ones we have - without champions league football. They want to play in it, and we won't have as much money to pay their wages and attract new names.
Get 4th, get better players, compete for more trophies. It's so simple I don't understand how people don't get it. Do you want to be on a par with Chelsea and Arsenal. Or Everton and Aston Villa?
I think the problem is that some of our fan base, a VERY vocal minority I think, is stuck in the old mentality. Winning cups DOES matter, but SOME are more important than others. I'd say there are two levels of trophies. Top level: ECL, Premiere League, Europa League. Bottom level: FA Cup, Carling Cup. You can switch the ranking of ECL and Premiere League around, depending on how you view things. Either way, the fact is, the domestic cups are not top level. They are fun, they bring some prestige, but at the end of the day, they don't bring in cash, and the fact is, cash is the name of the game. Especially for a club like Liverpool which is far behind the top dogs when it comes to match day revenue.
At the end of the day, those saying FSG have no plan and no clue truly don't know what they are talking about. Not a single on of us on this message board know if there is or isn't a plan, but based on their history in Boston, there is a plan. They wanted to implement that plan last summer, but things went differently than they expected and the implementation of that plan was delayed. They've finally said the heck with it, and now they are doing what they should have done last summer. So for me, it is a no brainer. Fourth place.