Theyre a tool to sell merchandise, cutesy pointless characters that makes weird people buy branded stuffed toys, car stickers etc. The Minions have been a ridiculous money spinner, and they want their Star Wars version of it. There's no defending it.
I don't need to 'defend' anything, no-one's committed a crime, they've just designed a creature you don't like. If by 'weird people' you mean kids, well yes, these films (and the characters in it) are aimed primarily at kids - just like the Original Trilogy. It's not cynical to design characters / creatures that people actually like. And despite being told that the idea came from the writer / director, you're still insisting that the idea came from some mystery 'dork' at Disney who 'wants their Star Wars version of the Minions' - even though they're nothing like the Minions. They are just something you don't like - it doesn't mean they are automatically the result of some sinister Disney conspiracy.
Nothing new in that at all, but it's the spin offs, the partnerships with other stuff outside of Star Wars that busts my bollocks. I can't fucking stand it, and it's just another reason why I find the entire franchise obnoxious. That's all it is, btw. Don't be fooled in thinking Disney want to genuinely make a decent Star Wars film for the sake of any artistic merit. They'll plug as much shit as possible, and the story be damned.
But they are two separate things though - the people doing the marketing and selling the merchandise are different from the person who is writing and directing the film. So yes Disney will market it to death, but that doesn't affect the quality of the film. It's possible for Rian Johnson to do a good job of writing and directing, no matter how much stuff Disney tries to flog. He's been working on this film for over 3 years, try telling him and the people he's working with at Lucasfilm that they're not trying to make the best film they can. If the film isn't very good, it's because Johnson et al haven't done a good enough job, not because Disney has overdone the marketing.
Clearly Disney bought Lucasfilm to make money, but it's in their interests for the films that come out to actually be good. Star Wars will always make a certain amount of money, but it makes even more when the reviews are good and the audience actually likes the films. So The Phantom Menace made money, but TFA and Rogue One made more because they were better films and people liked them more. Anyway I don't get why the marketing is such a problem, I just ignore it. In any case, if I
have to see adverts for something, I'd rather they were adverts for something I like than something I don't.