Agree with this. It’s in a way pointless for those who have always been utterly repelled by him to imagine why those who are not cannot see through the act.
But the fact remains that he has unexplainable and potent political skills that attract not just unimaginative dolts, but those who should know better. It’s undoubtedly weird; there’s something of the Trump phenomenon about it, and it’s in emperor’s new clothes territory.
It is like Trump. Forgetting all of Trump's views, this country wouldn't elect someone exactly like Trump because he is very much American. He is brash, cocky and all those things we come to expect of American business people (if you can call him that).
Boris is the Trump for the British. So not as brash or cocky in an overt way, but bumbling, people think he has a charm and character, believe him to be self depricating and a bit shit as we like them with their flaws. We also love a posho, even though Boris isn't actually that posh.
When you have Sunderland idiots going on TV saying they would follow Boris into an actual war, you know there is something he has that a decent amount of people are drawn to.