Why we are building so much more hospitality than normal seats
“Corporate hospitality revenues are essential,” Ayre said. “If we had increased capacity by 8,500 general admission seats only, it would have taken a ridiculous time to pay back the investment, meaning revenues into the team would have been affected. But the large corporate increase means we will pay the debt back quickly and not be saddled with debt, while quickly increasing revenues into the playing squad.”
Intresting that ayre expects our next sponsorship deal to be worth +£10million than our current deal