It was said in court the deal is worth £75m a year and NB did not dispute this. That is probably a conservative estimate. If the distribution element really works and we are successful on the pitch, we could make far more than that.
I think £75m+ is a package with conditions which was why NB has a foot to stand on to argue their deal was better.
You are right, if our on-field success is sustained, this deal could potentially be larger than the £75m quoted and we don't seem like we are dropping out of CL any time in the next few years.
Nike channel is always going to be better because there is always a Nike Town is every major city in comparison with NB (whose running shoes I quite like). In addition, Nike also has better shelf space with re-sellers so all in all, their reach is a lot wider than NB.
Well done to our commercial team. Could only see one way for us - UP.