The record revenues have allowed to pay high wages and pay for infrastructure. Its not sitting in a bank anywhere as confirmed by our financial figures.
And there in lies the issue I am talking about - either the system doesn't work with football because costs have skyrocketed above natural revenue streams, or we have over committed to projects which we can't fully fund while maintaining the football club (both in terms of the team and behind the scenes).
If we couldn't build the training facility and new stand without it draining us of all our money, should we have gone ahead with that right now? If our wages are too high, should we have resigned all those players?
Or is it just a case that football costs too much for this model to work, in which case it will never work, we won't have money, and we would have to be monumentally good at our jobs to be close to successful in buying cheap, low wages players, capable of challenging, and keep doing that as they leave for bigger wages.
Either we are fucked in our business model, or football is fucked beyond repair. Either way for us to be successful something fundamental would have to change.