I think Ings has everything in his locker to be a cult hero ala Kuyt or Bellamy. No riff raff, not the first name on the team sheet, but when he's called upon he works his bollocks off and puts the ball in the back of the net. Just look at that shot, no finesse (not that he doesn't have it in his locker, he does), he just twats it in the net as hard as he can. He used the path of least resistance. I love that. He's an simple player in the best way possible.