We made £38M last year off Nike on a deal we signed donkeys ago, i'm sure the new one will be for a lot more.
No, it really won't be.
I've explained this before but you have a short term memory..
Nike own and run your mega stores and all merchandising, internet sales...full stop. That was their deal. They employee everyone in your stores not MU.
Warrior just has our kit contract. LFC owns and runs our Mega stores, internet sales, etc. Our Store employees are on the LFC payroll.
It looks like MU have come to their senses and have found out how good our deal is. So Adidas will be your kit supplier, for less, and you will gain control of your own Mega stores and internet sales. The problem is you now need to increase your payroll for your merchandising department, seek out suppliers, etc.
MU will spin the story that they will make more but it will be dependent on a number of factors. One's MU gave up the rights to when they signed with Nike for big bucks.