Sterling needs to get in the box more when the ball is on the opposing flank.
But I'm not sure what kind of effect people expected him to have playing wide right? I've said many a time he has never looked good there, he doesn't want to be beating his man and whipping a cross in, it's not his game
Everyone was praising him for how good he looked in pre-season, it's just not happening for him at the moment, he needs to be playing inside left, but we don't play like that and when we do Cou is there. Cou and Raheem are actually kinda similar in the way they play, and no-one in their right mind would play Cou wide right, but just because Raheem is fast and black people have this notion of how he should play.
Also everyone saying that he can't make it here is completely clueless, the lad is 18, he needs to be playing in his position every week, not playing out of position once a month. He's potentially a world class player, but he needs an opportunity to reach that potential.