Look fake to me - but it does beg the question why some people waste so much time putting these fake images on the web? Do they make money if people click on them or share them?
It's pay-per-click advertising mate. Most every site/account with a huge following does it.
Works like this:
Google/Yahoo/Bing/other ad agency advertises on your page/site(you sign up for free) to display their contextual ads(tailored to the visitor based on the cookies in their browser and such). For every user that clicks on those ads, they pay you. So the more visitors you have, the better payout. Many people make a decent living that way. The way you attract visitors/build your list, is to provide popular content on your site/account- based on things such as Google search trends. For instance, information and speculation about the new LFC kit is "hot property", so every Pete&Paul will try and attract visitors even if they have bullshit info.
It's the reason why the news agencies these days are in such a shambles- because they follow money and don't mind sensationalizing stuff to attract more visitors and subscribers.
You can also see why there are so many rumours, junk and BS during silly season. It's a goldmine of mindess people thirsting for transfer-news and everyone is trying to get a piece of that stream- like bears during Salmon season. Triballfootball is a leader in such shite. You can use similar money-making schemes with a big twitter/facebook following- they just build up their contacts and sell them products or send them to links that generate them money. It's the reason why people take building up followers so seriously; ie- it's not about popularity, but about mo-neh. It's sickening- the sheer lows people will sink to for the love of money.
Just look at other fan forums(and forums in general)- full of googleads and some others and that's why I love RAWK- NO ADS. It's not about money on here.
You can bet- this guy is making money and the fact it's on here already, just increases his "exposure". Like my dad-in-law always says- "Everything is about money- there is not a person under the Sun who does something for nothing." Cynical, but I largely agree with him.