Nothing more than a ploy by FSG.
They've had a bad few months, specifically re:transfers, and now Jen chang has been doing tony soprano impressions..you can see the board meeting now...
"I've got an idea guys, let's roll out a nice new stadium announcement to get all those disillusioned fans back on side. Nothing too specific to hold us to account, but justtttt enough to get them back in the club store."