The real issue for me has always been the other merchandise. It's shocking more often than not. I'm pretty confident in saying within 6 months I could save the club a fortune & improve their profit margin by a considerable amount, as could most of us to be honest.
Nice simple clobber means people will buy it. Speak to most people & they'd love a nice crisp polo with just a red Liverbird on it & maybe the eternal flame on the back of the neck. Make one of them in black/grey/navy/white & flog it for 15 quid they'd be gone in no time. Same with hoodies, I don't want a fucking hoody that's got Anfield stitched across it in huge letters with some god awful piping all over it. Same deal as the polo, Just a nice little Liverbird, the eternal flame somewhere, job done. If you really wanna get adventurous have a larger liverbird with 5 stars underneath on the back, I mean it's not hard.
You always see people making the 5 sign to the mancs, even Gerrard's done it but I'm yet to see the club release a tee with just an outstretched hand on the front making that sign & maybe a little Liverbird on the nape of the neck. If you did that right they'd shift like hot cakes, but instead they'd rather pump out shit like this;
http://store.liverpoolfc.tv/Adult-Bimota-Jacket/pid-35575or this;
http://store.liverpoolfc.tv/Boana-Polo/pid-35465Horrendous.