The real issue for me has always been the other merchandise. It's shocking more often than not. I'm pretty confident in saying within 6 months I could save the club a fortune & improve their profit margin by a considerable amount, as could most of us to be honest.
Nice simple clobber means people will buy it. Speak to most people & they'd love a nice crisp polo with just a red Liverbird on it & maybe the eternal flame on the back of the neck. Make one of them in black/grey/navy/white & flog it for 15 quid they'd be gone in no time. Same with hoodies, I don't want a fucking hoody that's got Anfield stitched across it in huge letters with some god awful piping all over it. Same deal as the polo, Just a nice little Liverbird, the eternal flame somewhere, job done. If you really wanna get adventurous have a larger liverbird with 5 stars underneath on the back, I mean it's not hard.
You always see people making the 5 sign to the mancs, even Gerrard's done it but I'm yet to see the club release a tee with just an outstretched hand on the front making that sign & maybe a little Liverbird on the nape of the neck. If you did that right they'd shift like hot cakes, but instead they'd rather pump out shit like this;
http://store.liverpoolfc.tv/Adult-Bimota-Jacket/pid-35575
or this;
http://store.liverpoolfc.tv/Boana-Polo/pid-35465
Horrendous.
I agree with your nice simple and focusing on the badge and fabric and colours. Its good enough. The strange thing is that clearly if the marketing dept would have noticed all those sold out designs have always been those simple designs with a retro twist. Sleeping on the job?!
Although I concede we shouldn't expect paul smith level of designs or some gay pink everton flamboyance, given liverpool is just a sports club. But I have to say the current summer designs were so way off the trend charts, it worried and upset me as a fan. I really wonder who agree to such a retarded vision. Adding to the fact that europeans, brits and perhaps japanese by and large are more updated with the fashion sense than the other continents makes it more perplexed. what are the odds?
The americans have always been two steps behind and it clearly is showing. The owners need to be humble and seek professional help.
Ian hope you are listening.