When JWH and co. bought us they appeared to have a cautious attitude to risk. Remembering those days, we fans probably had same view. The money moving around in the game in those days was at a different level. FSG had advisers, the "Arsenal" model, moneyball etc. on their minds, they knew baseball and pretty much nothing about Soccerball. They also had Ayre, Damian etc. at the helm which is another story in itself. They took a pasting for the Andy Carroll saga etc. etc.
They made a load of mistakes, they had an attitude to risk which maybe was correct (or a little safe)for the time, they tried Brendan and the committee etc. and it was up and down, more stable financially, build the main stand, grow the business side
Now the TV money comes in, their asset is worth more, they know more about the business model and the game, Ayre gone, Klopp in, revenue up.
What's interesting now is how much did they learn? Is the climate better to invest? is their attitude to risk moving? Will they put their hands deeper into their pockets? Will we compete at a higher financial/quality level on the pitch?
It's hard to really remember where we were after H&G etc. but for sure it was a crisis for us, John Henry and Werner etc. had to figure that all out. They (maybe) need less advisers these days and make less mistakes.
It's still not clear what their intentions are, mixed messages at best, but surely they are able now to move on? No real major reason to stay so risk averse. business is good, can argue about the books, but it moved in the right direction on the business side and financially overall.
FSG need to shift gears to invest with confidence in the quality of the team and ARE. Their investment is in great shape. It will grow, no big signs otherwise. The quality of the squad and stadium needs to catch up now.
apologies if that's all covered before on this thread.
To paraphrase: "Believe", as someone once said.
