The prestige of sponsoring the biggest club in the world's most popular league.
No offense
, but this is the stupidest thing you've ever posted.
As supporters we have prestige associated with the club. We think we're always bigger than we are.
As companies, responsible to stockholders, prestige means sweet FA. Adidas, Warrior, Nike, etc are only interested in the bottom line.
The Executive board at Adidas will get slaughtered if the deal is not profitable and no excuse of "prestige" will save them. Prestige to Adidas is Bayern Munich. President Herbert Hainer will get the sack if he came out with that excuse..
So getting back to kits...how can any kit supplier justify a treble increase per year from 25m to 75m and still make an acceptable profit? You don't sell that many kits now...