Topic: New Kit thread

[drmick]

From the BBC Footy site. New Balance need to cough up or Nike will be swooping in (as a Nike fan, I hope to Fowler that's what happens).

Why such a big difference between Barca and Real?

[RedForeverTT]

It's crazy that there are five English clubs raking in more than us with kit deals.

Only United have the global reach and appeal we have.

Chelsea and City offers cashback for shirt sales. Other than that, I cannot see where they are going to find fans wearing them.

[exiledintheUSA]

Nike, Adidas and NB will all be fawning over us, even more so if we win the league.  In terms of Global appeal and potential sales we should easily fall above that dodgy Man City Puma deal.  I'd expect upwards of 80M.

[Statto Red]

From the BBC Footy site. New Balance need to cough up or Nike will be swooping in (as a Nike fan, I hope to Fowler that's what happens).

I hope not, Nike are lazy with their kits & more expensive than NB, & that includes training/leasure range, Nike City's shirts look flimsy to, couple of City's shirts got torn in the recent CL match.

[rocco]

Hope we stick with NB , always feel the Nike kits are the same at every club just different colors

[KingKolo]

Why such a big difference between Barca and Real?

Real must be due for a hefty renewal

[CraigDS]

Real must be due for a hefty renewal

Yep their deal is up in summer 2020, same as ours.

Being rumoured Adidas will pay them around €110m a season guaranteed with more in bonuses.

It’s one of the reasons I can’t see Adidas being in for us, as would mean starting two massive deals that summer, plus already have United on big money too.

[Lush is the best medicine...]

Yep their deal is up in summer 2020, same as ours.

Being rumoured Adidas will pay them around €110m a season guaranteed with more in bonuses.

It’s one of the reasons I can’t see Adidas being in for us, as would mean starting two massive deals that summer, plus already have United on big money too.

arsenal are going to Adidas next year and is a big money deal, ditto juve and bayern

[CraigDS]

arsenal are going to Adidas next year and is a big money deal, ditto juve and bayern

So even less chance then.

[I've been a good boy]

I hope not, Nike are lazy with their kits & more expensive than NB, & that includes training/leasure range, Nike City's shirts look flimsy to, couple of City's shirts got torn in the recent CL match.

They're known to make lightweight shirts with all that breathing technology, just like Adidas. I guess we're not getting Adidas so it's between Nike and NB. As much as I love NB kits, Nike would be an interesting way to go and ouldd like to see what they come up with, hopefully no identikits!

[deFacto please, you bastards]

Look at Spurs kits and City's kits, abominations, the away kits the 3rd kits, Spurs home kit. It would be the same template as all the other Nike sides like it is for Barca and every other Nike sponsored side. 20 some clubs have the same bloody collar design. Whether its Barca, Inter, Brighton Albion.

Meh

[Lush is the best medicine...]

They're known to make lightweight shirts with all that breathing technology, just like Adidas. I guess we're not getting Adidas so it's between Nike and NB. As much as I love NB kits, Nike would be an interesting way to go and ouldd like to see what they come up with, hopefully no identikits!

under armour as well could get involved, sponsor Trent so there’s a connection there already.

[kavah]

under armour ...

Yikes hope not. Deeply wool brand. The American londsdale

[CraigDS]

under armour as well could get involved, sponsor Trent so there’s a connection there already.

Bit of a tedious connection given that deal would be done between UA and Trent’s representatives and not the club at all.

[sminp]

Yikes hope not. Deeply wool brand. The American londsdale

...yet the most Scouse player in our team has Under Armour boots 

[CentenaryBoy]

under armour as well could get involved, sponsor Trent so there’s a connection there already.

I'm not sure they could afford us, to be honest.

[Liamski-la]

I'm not sure they could afford us, to be honest.

Well they couldn’t afford spurs 😂

[Scouser-Tommy]

Yikes hope not. Deeply wool brand. The American londsdale

Disagree with this personally. Loads of lads round Liverpool wear Under Armour gear, hardly wool

[Jon2lfc]

Disagree with this personally. Loads of lads round Liverpool wear Under Armour gear, hardly wool

I don't look at it as a wool brand or scally, but that's mainly because, for me, it's relatively new to the UK and I've mainly see high-level athletes and sports people wearing it like Anthony Joshua.

It's an American brand though innit? Been established there a long time?

What 'image' does Under Armour have in the States? If any yanks are on this forum would be good to have your views



As a side point, I remember we were all wearing Champion in the late 80s/early 90s...mainly due to club/rave culture....but I understand that Champion has a different image/market in the States? Like mainly for College sports??

[J_Kopite]

Under Armour isn't wool, but it is definitely shite - state of this:

[deFacto please, you bastards]

I don't look at it as a wool brand or scally, but that's mainly because, for me, it's relatively new to the UK and I've mainly see high-level athletes and sports people wearing it like Anthony Joshua.

It's an American brand though innit? Been established there a long time?

What 'image' does Under Armour have in the States? If any yanks are on this forum would be good to have your views



As a side point, I remember we were all wearing Champion in the late 80s/early 90s...mainly due to club/rave culture....but I understand that Champion has a different image/market in the States? Like mainly for College sports??

UA is a great work out/training/gym brand, its been trying to get involved more with star athletes in terms of endorsements and what not, but to me it's not a brand for football kits.

[I've been a good boy]

Don't see them as a wool brand because if they were, they wouldn't be represented by guys like The Rock, Steph Curry and John Cena. But their stuff is very basic, it's just gym and running apparel. Adidas and Nike are on a whole different level to them.

[Jon2lfc]

...Nike would be an interesting way to go and would like to see what they come up with, hopefully no identikits!

I have a feeling that because we are such an "iconic" club with a unique history/tradition, any kit manufacturer would be told that they have certain constraints when designing our home kits and therefore I am not concerned who we go with, be it Nike or Puma or even Dunlop(!).

I'm sure our club is now strong enough to demand certain base requirements.

The initial Home releases from Warrior, and then NB are a good recent track record for us, in terms of possibly the club having a strong say in what LFC is all about.

[Lush is the best medicine...]

Don't see them as a wool brand because if they were, they wouldn't be represented by guys like The Rock, Steph Curry and John Cena. But their stuff is very basic, it's just gym and running apparel. Adidas and Nike are on a whole different level to them.

the Steph curry trabs have been, well, mostly shite. The rocks stuff is great though, and that sleepwear stuff is likely bollocks but does intrigue me

[KingKolo]

Under Armour - lol

If New Balance can't afford us, I think Nike isn't a bad option.

I agree their collars this season aren't great, but over the past 25 years I've seen worse collars on LFC kits from Adidas, Reebok, Warrior and New Balance.

Nike's 3rd kits this season are rank, but we've had a few of those over the years too.

I do take the point about the similarity in basic design across the kits of different clubs, but as long as that basic design is at least ok (which it always is with Nike), that's better than the danger of having a shit kit - something that has sadly been the case too often for us.

Their 20th anniversary kit for Barca is cool (imho) - https://store.nike.com/gb/en_gb/pd/fc-barcelona-20th-anniversary-vapor-match-shirt/pid-12359130/pgid-12660120?cp=EUNS_AFF_WG_DE_61985

[paulrazor]

that might look ok in games but it looks shite there

[penwhen]

Under Armour is a very big deal in my home state of Maryland and they do some... creative things for the University of Maryland's sports teams (our state flag is loud and is used as a basis for the uniforms). Its pretty similar to what Nike does for the University of Oregon. Most people probably hate the look, but Marylanders generally love it as a state pride thing.

Under Armour is probably capable of doing good things for our kit, but it depends on whether they are really ready to invest fully in the space. They have the contract to make all of the uniforms for Major League Baseball, which is a very classic look.

[Brian Blessed]

NB
Revenue
US$3.8 billion (2016)


Puma

Revenue
€4.135 billion (2017)[1]

Operating income
€244.6 million (2017)[1]

Net income
€135.8 million (2017)[1]


UA
Revenue
US$5 billion (2017)

Operating income
US$27.843 million (2017)

Net income
US$-48.260 million (2017)


Adidas

Revenue
€21.218 billion (2017)[2]

Operating income
€1.5 billion (2016)

Net income
€0.72 billion (2015)



Nike

Revenue
US$ 34.35 billion (2017)

Operating income
US$ 4.95 billion (2017)

Net income
US$ 4.24 billion (2017)


I didn't know the gaps would be quite that much 

[RainbowFlick]

Adidas have had a few good years catching up with Nike (Kanye effect) but those numbers are quite interesting.

Would love whatever we choose to have a strong first season with a LOT of stock made. Can imagine it’ll do huge numbers again sales wise.

With Salah, Mane, Virgil and even the likes of Trent, Alisson, Bobby, we have a lot of stars I’m sure every brand would want to buy into.

[God's Left Peg]

that might look ok in games but it looks shite there

[didi shamone]

Under Armour isn't wool, but it is definitely shite - state of this:

Truely horrible. The tops not great either.

[Yiannis]

That UA kit. Fucking hell. An arms race with Puma about who will bring out the tightest and most shit kit.

[Jon2lfc]

always reminds me of a court jester

 

[BarryCrocker]

That UA kit. Fucking hell. An arms race with Puma about who will bring out the tightest and most shit kit.

It's call the anti-Skrtel fit. Doesn't give the opposition defence anything to grab.

[Jon2lfc]

That Burnley Away kit made by Puma looked alright today.
Simple, traditional design and a nice cut - perfect collar (shame about the badge haha).

Call me Mr. Nostalgia, but I think the ideal LFC away kit is white shirt and socks, with black shorts. And red trim wherever the trim normally is.
For me, that is our signature Away kit. At a push, maybe All Yellow too.
Then for any 3rd kits, the manufacturer can use their creative licence.


I think we will most likely end up with Nike.
They've always gone for a brash, rebellious, street angle, and with Klopp and his Heavy Metal and the obvious global fame of the best team in the world (i.e., us), Nike would definitely be looking to pay just that little bit more to get us.
Watch this space

[CraigDS]

Nike have plenty of top clubs already, can’t see them spending what it would take to get us personally.

[deFacto please, you bastards]

Nike have plenty of top clubs already, can’t see them spending what it would take to get us personally.

I agree. I think NB will fork out the money and we'll be their main attraction.

[Ratboy3G]

I agree. I think NB will fork out the money and we'll be their main attraction.

I hope so, by and large the kits they've made have been nice

[TepidT2O]

I agree. I think NB will fork out the money and we'll be their main attraction.

Yep.  Adidas have Bayern. Nike have FC oil. Puma (who cares)


If NB lose us, they woukd need to get anither top club which would cost a lot

[I've been a good boy]

When do the designs for next seasons kits start leaking? Not heard a thing yet so unsure if the club are still negotiating or if a deal is now in place with NB.