The last 20 years has seen us slip to a point where our matchday revenues are around £58m less, per season, than Arsenal and Man U and Anfield has become the 64th largest stadium in Europe. That is fact. If you do not agree that has ill-served us then I disagree with you.
I didn't say that we hadn't fallen behind in matchday revenue - in fact I made no comment on that; I said that arguing that we'd planned on staying at Anfield was wrong. Actually, the reverse is true, for the last 20 years we've planned on moving away from Anfield. Please, at least try to discredit my argument by basing your reply on what I've actually said rather than a strawman construct of your own making.
The problem has not been that we have not moved away. It is that we have neither redeveloped sufficiently (if possible) nor built a new stadium. Your point that we have been poorly led I agree with.
Good, it's incontrovertible.
You would be wrong.
If you're happy to reserve judgement why have you & Mr McGurk been at each other all over this section of the forum? Your discussions with him have been all about what the club should do in your opinion (& for the sake of balance, his too) - it hardly smacks or reserving judgment.
If FSG announce a plan to redevelop Anfield which is commercial and meets our facility, capacity and revenue ambitions I will be delighted.
I think that it is wise to reserve judgement on how and why they have made a decision until the point at which it has been made.
The only “nut-job” view is to pre-judge what redevelopment/ New Anfield have to offer in advance of the material facts. That is a mistake I have never made, and consistently caution others against doing.
Xerxes, who decides what meets "our facility, capacity & revenue ambitions" - you? Not only that but who decides what is realistic for those options?
It's true we are behind Man U, Arsenal etc... but Liverpool is not London, Anfield isn't even selling out every game at the moment, whereas OT sells out every game. The point I'm making is that our facility, capacity & revenue ambitions might not be able to match the Emirates or OT. The additional commercial revenue generators (extra seats, corporate boxes etc...) we put into either the new ground or a redeveloped Anfield might not be able to meet
your ambitions simply because in relation to LFC, it's location etc... the market isn't there. Is that then FSG's fault that
your ambition is not realised in terms of "facility, capacity & revenue"?
Further, I'm glad you think it's wise to reserve judgements but please refer to my point above, to illustrate what I'm getting at I'm gonna put words in your mouth (this is just to illustrate my line of thinking, please don't take it as a personal slight, it's not, I want to make it clear that I'm just using it to illustrate a point of view I hold) - for clarity the words I'm putting in your mouth is that "big is best i.e. having a stadium with a massive capacity & loads of boxes is great" - I'd hope you agree that this doesn't necessarily follow logically, isn't just bad from a match day atmosphere point of view (loads of empty seats), it's also bad business, it's capital that could've been invested elsewhere that it just sat unused. A waste. Poor ROI. I can't imagine you would disagree with that?
In the end, I guess the argument revolves around how far we can catch up with the matchday revenues of our competitors. There are 2 options - either a new stadium or redevelop Anfield. The limiting factor in increasing matchday revenues is the
same in both cases & ultimately comes down to how big is the 'pond' we can fish in & how much can we (LFC) reasonably be expected to extract from that pond? I think it's likely to be true that our 'pond' is smaller than either Man U's or Arsenal's. The decision to be made has to strike the right balance between investment (& therefore ROI) and demand.
You may think this is all a little defeatist & apply the 'Field of Dreams' argument but I prefer to be rational. The bottom line is that we can improve & we will. Whether these improvements, meet with your expectations of what you think is achieveable is another matter...