Purslows appointment to me looks as though he's trying to tidy up the books and make us look good, whether this is for the banks or for buyers who knows, tho its most likely for G+H's bemnefit. It looks as tho finally we are making in roads to increase out commerical revenues, which we have left us well behind some of our rivals. Perhaps it PR i'm falling for i hope not but it looks like he's been brough in to stream line the club and maximise profit for the Yanks!
Didn't ole THicks say along with the stadium bollox that he was impressed with Purslow and there will be an annoucement of some good figures to come or did i make that up.
If this is the case either we are about to be sold or Dumb and Dumber are here for the long haul.. Hopefully its the former and we can have proper owners!
Of course thats why Purslow is here - to help sell teh club. We have been up for sale for well over a year and have had no interest for months now.
Purslow's brief is purely and simply to make the club more sellable - the way to do that is:
1. Have plans for a new stadium ready and fully in order
2. Tie the best players (withe highest resale value) on long term contracts
3. Radically reduce expenditure
4. Work with marketing on juicy commercial deals.
Purslow's expertise - such as it is (and he has a very mixed reputation in the City) is in preparing companies for sale in such a way as to maximise the price.
Everything he has done at Liverpool is with this sole aim in mind.
People need to understand that it is not the case that Liverpool have hundreds of buyers waiting to buy us and we are knocking them back. Tahts simply not true. we are desperate for a buyer who will buy us for any sum that makes sense (and that essentially means that a sum that means G&H are relieved of their personal guarantees). They are NOT looking for a profit any more; they are simply looking to get out without losing money. But even that is difficult and is what Purslow is trying to achieve.
Oh, and the talk of Dubai offering us £500M a year or so back is utter bollocks as many of us always expected. I went out for leaving drinks the other night for a mate at Merrills and got chatting again to some interesting people. They confirmed that Dubai were only willing to buy the club for slightly more than they initially wanted to buy the club for the first time round. G&H initiated the talks in an attempt to get some investment but Dubai's valuation was so low that they rejected.
So to be fair to Dubai, they have been entirely consistent in their valuation of the club. They had a price in mind when they first wanted to buy it, and a similar price 6 months later when negotations took place. Unfortunately that price is now laughably low as due to our debt it makes no sense at all for G&H to sell it at that price.
Purslow's appointment is designed purely and simply to position the club so that a future buyer will think it worth paying the price needed for a sale to become realistic and sensible - roughly £300M.
