While I wholeheartedly agree, I'm not sure yesterday was really the club's fault. Great atmosphere outside, but for whatever reason, it went as soon as we entered the ground.
I was around the ground for quite some time before/after and it didn't seem to have the amount of whoppers we've seen at Anfield over the past season.
The ticket sales for this game were part of the problem.
I understand that loyal attending fans get first pick - that's absolutely fair. But it was impossible to get tickets other than from touts for the likes of me.
I go to around 10 games a season. It involves flights, usually accommodation and costs a fair whack. On top of that, I usually have to score tickets at Anfield at well over face value, or sit in with home fans for away games. I cannot build up ticket credits.
Yet tickets are sold to those who can get them off the club and are subsequently touted. So the supporters who the club wants to go are touting their tickets. Not all obviously, but it's the original source of the touts' tickets.
Meanwhile supporters, like myself, who go to as many games as is affordable and can get tickets for, are left with no choice but to buy off touts, who have sourced their tickets from profiteering supporters who qualify for tickets in the first place.
It's easy to say that people like me are part of the problem as we feed the tout markets, but the real problem are those lucky enough to get tickets and feed the touts / become touts. I don't know how big a percentage of the qualifying supporters do this, and how many don't look to profit if they can't attend - rather few don't look to profit judging on the lack of a ticket exchange for the semi final. The club does not allocate tickets to touts. The qualifying supporters supply the touted tickets.
I don't know what the solution is, perhaps the club should seek proof of attendance for big games like this, ie, send back stubs, to stay on the list of qualified supporters, or acknowledges the dilemma of genuine supporters like me by accepting match stubs as proof of loyalty. It would reduce the number of tourists who can afford the tout prices and go to the game for the experience. I did it for the Arsenal Reading game. I was in town for our semi-final anyway, so I got tickets, went, and contributed nothing to the atmosphere in the Reading end.