The problem was with everybody, not just one person. One of the big problems is when the input of everybody in such a mixed bag of people (job role wise)carries the same weight. The manager must not have been the only one having a say on who we buy when looking at some of our signings. Most of the personnel may be the same but there's been a drastic change in how the club operates now when it comes to transfers.
The biggest problem was the lack of pull. Without a big name manager and CL football, you just can't attract the right players. Even when we had CL football we couldn't get the right guys in under Rodgers.
We had VVD, Salah, Mane, Ox all sign without that great CL run having happened. The name of the club will only do so much, it has to be complimented by the quality of the manager and European football. Lucky for us, we have a great club with amazing history, one of the best managers around, and genuine pedigree in the CL. Massive turnaround in just 3 years, when we were spending 30 million on Benteke. Nightmare that was.