I guess the issue when subjects like this come up you have different sections of people replying to give a view which suits them.. like allowing ST Holders to have the name changed on their account just once just to list 1 of many things on here. that suits those who are on a ST on someone else's name. and everyone has a different view.
One system and method for all clubs would help the tout, they'd have themselves on the system for all clubs
Regardless what the club do in the end they are not going to make everyone happy. What happened in this instance definitely isnt the right way of doing things with the kids etc but then i guess it should be done to all and you cant be getting round it by taking the kids.
the change of STH name change is probably one thing which will start to resolve one of many issues.
But like others have mentioned, a friends/transfer list should be in action in some shape or form for both the STH's and the Memberships. and if they want to limit it to 5 transfers per season or whatever, then allow it and the loyalty for the game should be stuck to whichever card eventually goes to the game.
This way would get them extra memberships sold. as I am sure there are many now on the exchange on here and on many others (friends and family, work mates etc) all who dont have cards themselves but someone helps them out from time to time.
I would say the club should go with the tuff policy and not refund in cases where its proven to be "touting/profitting" but if its just a genuine helping someone out then there should be a little bit of different punishment, than all games cancelled and no refund.