Craig,FSG are purely in it to make money, and i can't argue with that they are first and foremost buisnessmen, we can all go back and forth with regard are FSG making the money available or is klopp just holding back spending it, no one on here knows for sure and as supporters we are all going to have different opinions. The biggest statement FSG made for me and I have stated this on numerous occasions was saying that extending the anfield road stand might not be viable due to not making the money back quick enough, that is not heresay that's fact straight from the horses mouth, that said everything to me about them being here to purely make money and not to keep moving us forward, whoopee do we have one shiny new stand but let's be honest that's the bare minimum they could do.
Ding Ding Ding
I don't think anyone would disagree they are here to make money because it's blatantly obvious. But why is it so hard to understand that them making money from the club is not mutually exclusive to bringing us forward? If we end up finding a way to regularly be in top 4 or even progressing to more consistent title challenges, does that not logically mean the value of LFC shoots up at a much higher rate than it is currently and also the revenue as well? And from that you can start paying more and more for player recruitment IF NEEDED. It's not "they are only in it to make money therefore they have 0 interest in bringing us forward" that is absolutely nonsensical. You could also argue they get a bit of a kick or thrill out of seeing their sporting side do well, that's why they're in this type of business and also owning the Red Sox who have had success, though that's fairly insignificant in the end for us.
The part where you may disagree is how they get there. They don't want to risk their money and pump it in like the other top clubs which is sort of fair enough in my view as they aren't as rich, it's not their "plaything" so it would be more risky and make less sense for them. They aren't taking money out of the club at least and have stabilised the club and grown it commercially since H+G days so it's not all bad. They make the club live within it's means, don't want to overpay for recruitment but want to be smarter. They made plenty of mistakes so far which is again sort of understandable being new to the game. How they want to do it is by the models of Arsenal in the recent past, the Spurs of now (who have less money than us but consistently finish above us), Atletico, Dortmund and Juventus. Being a club of our stature if and when we can get to that level after doing things "smarter" than the rest which has been proven to be able to work then we can start paying the really big fees and wages some of you so desperately crave, we can generate more revenue than any of these clubs if we can get ourselves back towards those levels (without spending above our means).
There is not only one way to win. At the end of the day if you recruit very well and are coached well you can win, that doesn't mean you have to necessarily spend big. You have more chance if you have more money, yes, but it doesn't guarantee more quality. How do the likes of Bayern, Juventus, Atletico and Dortmund get teams that are equally strong if not stronger than the pure quality of EPL teams? If you faced them up in the CL the EPL teams will lose more often than not and it has nothing to do with them being in a league of less competition regarding teams that can challenge for titles. I'm talking about the actual quality of their squads and how they play being better than what the EPL can muster on less money. It can be done but FSG haven't found the way YET.