Match day revenue, commercial money etc. Might be it, but what seems to be forgotten here is, the fans. Their is a responsibility to the custodians of the club to embelish the club within the traditions of its history, its prestige and for the sake of its people.
70,000 seats might not make absolute magic on the balance sheet but it will fulfill the needs of a passionate fan base. Too many supporters are priced out of going to football matches, taking a family and bringing your children up in the traditions enjoyed by us is becoming impossible.
Their is an obligation to protect that very stream of supporter.
We are in danger of losing the very soul of the club, its supporters by refusing to address the demand for season ticket issue by giving supporters better facilities and more seats to sit in.
FSG naturally will look at this as a money making investment, which is fine, but doesnt always address the needs of the fans.