I wanted to raise an issue about the stated aims of SOS, which to be honest don't make a lot of sense to me, certainly in terms of how they are laid out.
The first stated aim is "To represent the best interests of supporters of Liverpool football club". Which is of course excellent, and something that I imagine all supporters want, as being an aim which cannot always be entrusted to owners. It's a banner headline, an all-encompassing statement of what SOS (or any supporter group which wants to represent all fans rather than particular groups) should be about.
But then we have a raft of aims which really could be subsections under this first stated aim. Indeed you could perhaps more logically call them 'Objectives' under the central aim. In other words, this, on its own, is our Aim, and we intend to go about by: Holding owners to account, create long lasting relationships with the supporting community, improve the quality of service (maybe better as 'campain to improve...') improve travel arrangements etc. It would just seem to make more sense that way.
Also, whilst I am sure this has been debated at length, I'd like to add my tuppence with regards to the 'Ultimate Aim'. 'Ultimate' is one hell of a tag to wear. I wonder if that would have been made the Ultimate Aim if SOS was being founded in 1982, 1992, 2002 or 2012 for that matter - maybe it's a product of its time more than anything else? As a supporter, I am looking for a group to look after the interests of myself as a fan and the collective as a whole. When SOS was established, looking into supporter ownership was a live issue and something we all would have subscibed to as a wonderful solution to a desperate problem. But now? Not so much. I'd have thought if the club was being run in the right way, which the owners sensitive to our needs and wants as espoused in the other Aims, then it is something we do not need, and as such, it should certainly not be an Ultimate Aim. Giving it such a label can rub good owners up the wrong way and cause difficulties in what should be a positive relationship ('Hey, this group of fans ULTIMATELY wants us out'). It can also put off new members from joining - good fans, who are involved and serious fans, but are put off by a group with a stated Ultimate Aim that is always there, lurking, threatening to rock the boat. The owners have already alluded to this in reply to the SOS letter/proposal.
To be honest I don't know how this was all put together in the first place, but I would suggest it would make sense to re-examine this. Some form of supporter representation at a high level...maybe, you could argure the toss over that, depending on how it was implemented. But to be so militant as to have supporter ownership as an Ultimate Aim?
For me, the Ultimate Aim should be the only Aim: To represent the best interests of supporters of Liverpool Football Club.