By wearing the shirt isn't supporting the team its just like saying the people who go the match in there Barcelona shirts means they support Barcelona you support your team at the match which is why no ones boycotting matches.
Hick's every statement on how he make a success of sports franchises is exactly that.
Fan affinity, brand loyalty.
As long as his suits are telling him there are enough bums on seats, that enough is being sold anyway of merchandise.
HE will not give a fuck.. end of.
Supporting our team, is what he relies on. Getting thirsty and hungry at matches and HAVING to buy his merchandise.
Your kids WILL want the shirts, your kids WILL get hungry and thirsty at matches. He is counting on that.
He is counting on the millions of people worldwide loving LFC. He KNOWS he will get paid off.
He knows most scousers would NEVER give up their seasie.. they are too fkin hard to come by, and a lot have been in families for generations.
G+H knew what they were doing, they still do.. call em c*nts if you wanna. but don't make the mistake they are stupid or don't have business smarts, coz they have a whole payroll of smart c*nts that know how to get the most out of a club.
They are c*nts, just not stupid c*nts.
RiH