Anyone calling it AXA training centre instead of Kirkby needs their heads checked as well.
Also mad that we still don't have a Main Stand sponsorship deal.
Theres no direct sponsor benefit for the Main Stand though is there? Tickets aren't printed anymore, tv cameras are from that stand so its not even on TV, it won't get mentioned during broadcast at all. Im not surprised there isn't one, it was always going to be a difficult sell.
Now the training ground is pretty easy no? Combine it with a kit sponsorship alongside the pre-match press conferences, new signing unveiling, Sky setting up shop on transfer deadline day and training videos and you get a hell of a lot of brand exposure!
Do you know how much the existing Axa deal is for? I remember reading something that mentioned it was around double the amount that betting company (whose name I've forgotten) paid then I think they expanded it a couple of years back.
Rumoured to be around £20m a year