Ha ha, I love hearing about this guy. On a power trip, it's his way or the highway. Apparently greater unity of purpose can be achieved by coercion. Watch for two things 1] standards not to be applied equally 2] flight of highest skilled, most mobile staff.
It's always the same with these types, they don't have any genuine plans for improvement, instead its all about visible actions to set examples, the equivalent of Ten Hag sending his players on long runs after 'under performing'. 2 years later his players hate him and he is out the door. Ratcliffe is following the same pathway, lot's of 'are you watching' grand gestures, sensible staff quietly quitting and slipping away.