A poster on Skyscrapercity by the name of BG claims the club has removed all reference to redevelopment of the ARE from their media channels:
"I have always been in favour of a new Anfield Stadium as the 45,000 existing seats are just not fit for purpose, however FSG are in charge, not me, and if the redevelopment does not stop at putting some lipstick on the pig that was the old main stand then I will support their choice of a financially prudent solution. Time will tell, the proposed Anfield Road part of the redevelopment appears to have been removed from all LFC related media, only the club can explain why and they seem reluctant to do so."
It puzzled me a bit so had a look around - and all the original docs are still viewable on the .gov site. Has anyone else heard rumours that FSG are distancing themselves from the redevelopment of the Anny Road? I cannot imagine them ploughing into a second major project so soon after completion of the main stand. I recognise that my post is based on conjecture but I am interested to here if others have heard that the project has been mothballed?
1. How anyone can describe the Main Stand Redevelopment as lipstick on a pig (or lick of paint or anything else we've heard) is beyond me. Like it, love it or think it's ok, it's a significant investment. I imagine even after getting so far, some people can only picture what's there instead of what will be there.
2. The club is developing Anfield - not FSG. Clearly FSG have an interest as owners and investors (in the club, not the stadium - as they are being paid straight back with no interest, it is at 'arm's length') but they have bigger fish to fry, like TV. And who would blame them? Why invest 100s of millions in stadium capacity for relatively small return at high risk when a TV deal blows the money out of the water at the stroke of a pen. I exaggerate but the point is made.
3. The club has spent money and gone to some trouble for an Outline Consent for ARE. This lasts for 5 years at least (it can be renewed). It is a valuable asset registered to the club and cannot be taken away from it nor sensibly would the club relinquish it.
4. The time to 'sell' something (on social media, whatever) is when you're doing it and you have the momentum of doing it. How can you sell anything when you are not certain what you are selling (the existing stand has a surprising number of hospitality packages in the upper tier - will these packages stay in some new seats???), who you are selling to or precisely when it will be available? You can't.