It's ridiculous, how much sales are we losing out on, because we don't have the kit in stock?
Had a look at both Manc club stores[yes i know 
]both had all the range in & they show how many of the sizes are in stock, plus City's kit has had the price reduced.
It does seem ridiculous to us, the potential purchaser, doesn't it.
I do get the possible reasoning behind it, of course. Suareznumber7 has highlighted once more a reason which has been mentioned on this topic numerous times. Despite that, it does still seem crazy that the one place you would expect to be able to pick up the full range of LFC kits - the club's own store - you can't actually do so. I imagine many foreign fans coming over for games would also actually prefer to buy at the official stores, despite the higher cost than at, for instance, Sports Direct simply because it's our genuine club outlet, yet they can't do so. It looks like in trying to save itself money, the club is costing itself many, many sales.
I know it's not my money, so my talk is cheap, but if I were a rich club like Liverpool I'd rather order in too many than too few. If it turned out that we were left with stock on our hands I'd be doing stuff like donating it to local charities to sell and also sending it out to poor communities or kids football teams in places like Africa etc. All great PR for the club and a good way of helping out underprivileged people out there in some way.
But anyway, it does seem that we run out of kit far too early these days. I've learned to buy early if I like something I see in the club shop now, but the reality is that even if the tops sell out in the first three weeks or the first three months of the season, many, many fans will still miss out, and the club will still miss out on so many potential sales and revenue.
