You can just picture the folks designing the kits can't you.
"Classic design, nice and sleek, they'll like it."
"But boss, we still haven't finalized the details, like collar, shorts, socks..."
"I'm well aware Graham. Fuck up the collar and the socks...leave the shorts. We can't be making things perfect now can we! Nothing is perfect Graham, nothing. You'll do well to remember that. Now, onto more important matters, why didn't you bring me my kale smoothie this morning?"