Topic: Liverpool Football Club’s plans for expansion

[s4ffy1]

Liverpool were the leading force in English soccer in the years before the Premier League and, despite underachieving in recent times, remain among the world’s best-supported teams. Transatlantic commercial duo Billy Hogan and Olly Dale explain how the club is reaching out to a global fanbase which is hungry for success but loyal to the cause.

http://www.sportspromedia.com/notes_and_insights/mersey_tide/

Its a pop up magazine so cant copy the rest but interesting read.

[Zeb]

Cheers for that - definitely an interesting read and answers a few questions.

Dale is the Liverpool end of the Boston connection. Ultra-high end hospitality suite where you get to meet the owners? Interesting one, would imply they'll be over more regularly? Snippets about a regionalised commercial approach - tailored to area with sponsors for each area. No mention of turning internet interest into cash though.

Planning permission for redevelopment of Anfield slated for this summer but that's not a quote.

[scared_person]

I hate reading articles like that. We all know that nowadays we are consumers not supporters but I never like to be reminded of it.

[CraigDS]

I hate reading articles like that. We all know that nowadays we are consumers not supporters but I never like to be reminded of it.

I thought there were a lot of bits in there that kind of showed they view us as supporters/fans over being consumers. Very little about them milking the fan base directly but rather using the large fan base (and keeping it happy via localised free content) to target commercial partners.

[TSC]

Thought this was firmer news about the ground development/expansion 

[Hij]

I hate reading articles like that. We all know that nowadays we are consumers not supporters but I never like to be reminded of it.

I'm still a supporter, thanks.

[Eeyore]

Cheers for that - definitely an interesting read and answers a few questions.

Dale is the Liverpool end of the Boston connection. Ultra-high end hospitality suite where you get to meet the owners? Interesting one, would imply they'll be over more regularly? Snippets about a regionalised commercial approach - tailored to area with sponsors for each area. No mention of turning internet interest into cash though.

Planning permission for redevelopment of Anfield slated for this summer but that's not a quote.

A cynic might suggest you may get to meet Kenny instead.

[royhendo]

Picture looks like that Enterprise Rentacar ad. "Aloominum".

[royhendo]

Very interesting indeed - thanks for posting it.

[hitman89762000]

Cant read on ipad can someone c&p it please?

[Zeb]

Cant read on ipad can someone c&p it please?

It's direct image of magazine so pulling text off will be a pain.

[hitman89762000]

Ahh ok cheers anyway.

[Zeb]

A cynic might suggest you may get to meet Kenny instead.

I think that would be more likely than Henry/Werner/Vinik to be honest if Kenny takes up a role. But I posted that before they'd flown that kite

-----

Sorry hitman - did try it with a pdf text programme but it needs so much editing that it's pointless posting it.

[TepidT2O]

Works fine for me on an iPad.

Quite interesting really.

The one part of the club where we really seem to be going in the right direction after lagging massively behind others for so long.

[JoburgRed]

Interesting article.  Seems like a sensible approach, they seemed spot on around a lot of the concerns on commercialisation and local vs. international supporters....

[JG]

Interesting read, cheers for this

[kopite.keith]

I'm still a supporter, thanks.

I'm sorry mate but you're deluding yourself, in your own eyes that may be so but after following this club for over fifty years I regard myself as a Liverpool customer now, and like it or not, that's how they see us all.

[Trada]

FFA in negotiations to bring EPL giants Liverpool to Sydney

ENGLISH soccer giants Liverpool could be following Manchester United to Australia in July.

Soccer boss David Gallop has been in secret talks with Liverpool officials for several weeks.

Club representatives are in Australia this weekend and attended Saturday night's Sydney FC-Melbourne Victory game.

The Liverpool game would be played on the Wednesday night or weekend after an A-League all-stars team meet Manchester United at ANZ Stadium on Saturday, July 20.

Tickets for the Red Devils game sold out within two days. FFA officials are expecting the same response for tickets to see Liverpool, one of the world's most famous sporting clubs.

Steven Gerrard and Uruguayan champion Luis Suarez are their biggest names. They also have a strong Aussie connection through Newcastle's Craig Johnston and more recently Socceroo Harry Kewell and current back-up goalkeeper Brad Jones.

Like the Manchester United game, Liverpool would generate more $10 million from gate takings, corporate sales and merchandising and would give soccer another massive boost in this country.

Commercial free-to-air television networks have all expressed interest in the games. At this stage, ANZ Stadium is favoured to get both Manchester United and Liverpool, but Melbourne will bid for Liverpool.

A decision on a venue is expected by next weekend.

ANZ has a massive year in sport, including two Origin games, a Bledisloe Cup, the British and Irish Lions, Manchester United, two World Cup soccer qualifiers and the NRL finals.

http://www.dailytelegraph.com.au/sport/football/ffa-in-negotiations-to-bring-epl-giants-liverpool-to-sydney/story-fndb5nmd-1226562506363

[LondonRedMan]

I hate reading articles like that. We all know that nowadays we are consumers not supporters but I never like to be reminded of it.

Sad...but true:(

[CraigDS]

I'm sorry mate but you're deluding yourself, in your own eyes that may be so but after following this club for over fifty years I regard myself as a Liverpool customer now, and like it or not, that's how they see us all.

Supporter and Customer are two different things and you can be both, either or neither.

[kopite.keith]

Supporter and Customer are two different things and you can be both, either or neither.

The modern game looks to entice customers, supporters are a necessary inconvenience.

[Spraynard Kruger]

Consumers/supporters are not mutually exclusive, just a matter of perspective. I think things are being over romanticized. Because there's more money in the sport than there used to be and financial clout and on-field success are directly correlated, the business side of the game has had more attention than ever but it's not like clubs looking at supporters and how to sell things to them to increase the club's revenue is some new phenomenon.

From a business perspective of running the club and revenue opportunities, all supporters are potential consumers. But a supporter is an individual's choice, and the union that brings us all together and connects us to the club. That'll never change.

[Mutton Geoff]

The modern game looks to entice customers, supporters are a necessary inconvenience.

Sadly i hope this is never true but yes match going supporters are not as important to a club like Liverpool as they were, this is the same with all sports these days though to some degree. We are not unique here!

 It is part of the modern money is god world we live in.

[kopite.keith]

Sadly i hope this is never true but yes match going supporters are not as important to a club like Liverpool as they were, this is the same with all sports these days though to some degree. We are not unique here!

It is part of the modern money is god world we live in.

You are right of course, it's part of modern day football.
Shankly would have paid our entrance money to get into the ground if we promised our undying support, that's all that was asked from us. Now tickets get sold to day trippers to create revenue.

[lorenzo23]

People hate change, its just natural Football don't revolve around Liverpool or its Fans. Sooner most of you guys understand this the more your enjoy football than find a reason to moan about how fast it has changed.

[TomDcs]

Decent read that, and offers a decent insight into the commercial side of the club which it has to be said appears innovative and not afraid of being different/bringing ideas from other sports markets.

[kopite.keith]

People hate change, its just natural Football don't revolve around Liverpool or its Fans. Sooner most of you guys understand this the more your enjoy football than find a reason to moan about how fast it has changed.

Which planet are you living on? I accept change as long as it's for the better. Some good things have happened over the years but the treatment of "supporters" is not one of them, not considering the money in the game. You accept your "change" and watch the working man priced out of the game. If football doesn't revolve around Liverpool and it's fans, what are you doing here? Why do we follow our team?

[Kovai Red]

I for one second thought it is about stadium expansion

[JamesG L4]

People hate change, its just natural Football don't revolve around Liverpool or its Fans. Sooner most of you guys understand this the more your enjoy football than find a reason to moan about how fast it has changed.

And that's the attitude 99.9% of other fans have about their club.

That's what stands us apart.