What exactly is wow about it? it's quite simple, if we sell more food we then have to buy more food, so the profit margin doesn't increase by much, it will yield a small profit, but certainly not one that is going to finance new players or stadiums. and it certainly isn't going to help us catch up with the mancs like some other poster suggested.
Profits in the fast food industry are massive and for the kind of bulk buying power a club of our size,
we are potentially talking about more than 600% ( food ) to 1000% ( soft drinks ) return on investment.
Most retail buisnesses are lucky to get a 100% mark up and pay rent and rates out of that.
Carlsberg have probably pushed for the improvements in the beer sales because all the tax means we will make very little,
so i feel they could do the same kind of things for soft drinks,sweets etc
maybe a option of vending machine's would reduce waiting time.
If a new stadium is built or Anfield is renovated i'm sure all these things will be taken into account and matchday revenues wil be maximised.
However in the here and now, i know we are missing opportunities and subtle changes are worth making for those kind of profits.
Especially if it makes some people happy.
I noticed there is a "official" stall next to the Juventus Plaque selling shirts scarves etc
Thats a step in the right direction and a lot quicker than waiting outside the store.
20 years late is better than never.
BTW This isn't me moaning, this is me giving supporter feedback in the hope it gets read and helps LFC be more successful.