I can't help but feel that he will turn around and claim, 'it was joke and you all fell for it'. This was was my view yesterday - and it could still turn out that way (even if it is a false face-saving claim to provide him with an 'out' to reverse course). Irrespective, if he has really rebranded Twitter as 'X', he's a fucking idiot. If it turns out to be some kind of (claimed) joke, he's fucking idiot. In short, he's fucking idiot.