Author Topic: Yanks commercialisation of Club continues... in Ireland. (Read 16610 times)

fry · « **Reply #80 on:** December 1, 2008, 11:05:35 am »

Quote from: Schmidt on December 1, 2008, 02:11:02 am

You missed my point. You don't know that avoiding LFC merchandise to cut profits will get them out quicker. They're only going to sell up if they think they can make money by doing so, and the only way to do that is to bring LFC up to date with all of these stores and better marketing.

If prospective buyers see that we don't make a huge amount from merchandise, in addition to not having a big enough stadium, do you really think they're going to want to take over?

Of course we might both be wrong, and the boycott might make so little difference to the clubs profits that no current/potential owners care.

Hopefully what ever happens is best for the club. Its clear Tom hicks and George Gillette dint deserve to be owners of LFC. They are filthy men/rats. I see your point about Turning lfc into an attractive asset but the fear is it becoming so attractive they never leave. First and formost yanks out. There is plenty of scope for marketing improvement. Just not under these guys. I think if they did not lie and did what they said they would from the start their books would be healthier. To what extent i do not know.

xavidub · « **Reply #81 on:** December 2, 2008, 09:55:43 am »

Quote from: BIGdavalad on November 25, 2008, 01:30:09 pm

Yeah, despise the Irish me.

That's why I'm married to one, of course

Very sensible. Keep your enemies close

xavidub · « **Reply #82 on:** December 2, 2008, 09:59:48 am »

I know it sounds odd but my mates and I reckon that the main reason why the club thought buying Robbie Keane made sense was as a marketing opportunity in Ireland. Lets face it, its either that or its because he was 'the final piece of the jigsaw', 'A tactically perfect solution' or 'brings lots of goals to the party'. Which sounds right?

Also, the speed with which the deal was concluded made me think that Parry and the Board were very enthusiastic to get it done. Compare and contrast this with the Barry deal.

HarryLabrador · « **Reply #83 on:** December 2, 2008, 10:11:38 am »

Quote from: xavidub on December 2, 2008, 09:59:48 am

I know it sounds odd but my mates and I reckon that the main reason why the club thought buying Robbie Keane made sense was as a marketing opportunity in Ireland. Lets face it, its either that or its because he was 'the final piece of the jigsaw', 'A tactically perfect solution' or 'brings lots of goals to the party'. Which sounds right?

Also, the speed with which the deal was concluded made me think that Parry and the Board were very enthusiastic to get it done. Compare and contrast this with the Barry deal.

Interesting. Makes sense, for it was a lot of money for an ageing player. I like Keane but really never looked like a Rafa type player.

Ronnie1932 · « **Reply #84 on:** December 2, 2008, 12:09:46 pm »

I believe the reason we got Keanne and not Barry was simply to do with the structure of the payments for the transfer, I'm sure I read somewhere that we only put £5,000,000 down for Keanne though I could be wrong.

xavidub · « **Reply #85 on:** December 2, 2008, 02:52:39 pm »

Quote from: rachelwilkins on December 2, 2008, 12:09:46 pm

I believe the reason we got Keanne and not Barry was simply to do with the structure of the payments for the transfer, I'm sure I read somewhere that we only put £5,000,000 down for Keanne though I could be wrong.

Thats fair enough as to the mechanics of the deal , but it still doesn't explain why we bought him when we had such deficits at LB, RB, LM, RM especially since it seems we never intend to play him in the position in which he has spent his career

ttnbd · « **Reply #86 on:** December 2, 2008, 05:52:18 pm »

Quote from: xavidub on December 2, 2008, 09:59:48 am

I know it sounds odd but my mates and I reckon that the main reason why the club thought buying Robbie Keane made sense was as a marketing opportunity in Ireland. Lets face it, its either that or its because he was 'the final piece of the jigsaw', 'A tactically perfect solution' or 'brings lots of goals to the party'. Which sounds right?

Also, the speed with which the deal was concluded made me think that Parry and the Board were very enthusiastic to get it done. Compare and contrast this with the Barry deal.

The club would have to sell 400,000 shirts (with name and number) just to generate revenue that matched his transfer fee. That would put him ahead of torres as the player in the premiership with most shirts sporting his name on the back.

Looking at opening a club shop may be a by-product of his transfer if they've seen an upsurge in interest from the roi.

xavidub · « **Reply #87 on:** December 2, 2008, 09:18:12 pm »

Quote from: ttnbd on December 2, 2008, 05:52:18 pm

The club would have to sell 400,000 shirts (with name and number) just to generate revenue that matched his transfer fee. That would put him ahead of torres as the player in the Premier League with most shirts sporting his name on the back.

Looking at opening a club shop may be a by-product of his transfer if they've seen an upsurge in interest from the roi.

Probably true though even if they made 25% of it that might be worth opening a shop. Generally though, all the club merchandise is already available in the likes of Champion Sports shops so they must have calculated that keeping the third party cut is worth opening a shop for.

Needless to say though, its a crap time to open a shop here.

Rossie · « **Reply #88 on:** December 2, 2008, 10:12:48 pm »

Not sure why we bought Keane but it certainly wasn't in an attempt to tap into the Irish market.

RB7787 · « **Reply #89 on:** December 2, 2008, 11:10:17 pm »

Not surprised at this one bit. No doubt this will appease our key demographic inside the ground.

Rossie · « **Reply #90 on:** December 3, 2008, 10:44:27 am »

Quote from: The View From Flagpole Co on December 2, 2008, 11:10:17 pm

Not surprised at this one bit. No doubt this will appease our key demographic inside the ground.

You missed this...

.....or maybe you didn't!

Rossie · « **Reply #91 on:** October 30, 2010, 10:18:30 am »

I'm just happy that it is the new 'yanks' in charge now!

http://www.liverpoolfc.tv/news/latest-news/dalglish-to-open-new-club-store

Dalglish to open new club store
29th Oct 2010 - Latest News

Liverpool Football Club are delighted to announce the opening of a new official club store in Belfast.

The 2,000 sq. ft. unit will be based on Castle Lane in the heart of Belfast's shopping district. The store will carry the full range of official club products and will create at least 10 new jobs for the city.

Liverpool legend Kenny Dalglish will officially open the store - Liverpool's fifth official club shop - at 10am next Friday, November 5.

Playwright Nicky Alt will be in attendance on Saturday, November 6 to sign copies of his One Night in Istanbul DVD.

Lee Dwerryhouse, LFC Head of Retail, said: "We are really looking forward to the store opening and would encourage all of our fans in the area to come along.

"As a city Belfast has many parallels with Liverpool and the club's fan base in the city is huge.

"Our fans in Belfast are extremely passionate and their loyalty to the club is unbelievable. I am delighted we have been able to reward that loyalty and passion with our first store outside of the north west of England.

"We considered many sites for our next store but all the signs kept pointing back to Belfast. This store signals the start of an expansion strategy that will see a host of official club stores opening outside of Liverpool over the next few years."

Store Details

Address:

Official Liverpool FC Club Store Belfast
9 Castle Lane
Belfast
BT1 5DA

Opening Hours:

Monday - Wednesday: 09:30 - 18:00
Thursday: 09:30 - 21:00
Friday: 09:30 - 18:00
Saturday: 09:00 - 18:00
Sunday: 13:00 - 18:00

west_london_red · « **Reply #92 on:** October 30, 2010, 11:40:41 am »

First one outside the NE? Didnt we open one in Dublin?

Rossie · « **Reply #93 on:** October 30, 2010, 01:12:57 pm »

Quote from: west_london_red on October 30, 2010, 11:40:41 am

First one outside the NE? Didnt we open one in Dublin?

No, hasn't happened yet. There is speculation that it is on the cards though and Cork as well.

"This store signals the start of an expansion strategy that will see a host of official club stores opening outside of Liverpool over the next few years."

fatherjack · « **Reply #94 on:** October 30, 2010, 04:14:49 pm »

I have no problem whatsover with the club developing commercial outlets, that was the problem during the Moores/Parry era not enough was done to increase revenue for the club.

Rossie · « **Reply #95 on:** October 30, 2010, 07:00:30 pm »

Quote from: fatherjack on October 30, 2010, 04:14:49 pm

I have no problem whatsover with the club developing commercial outlets, that was the problem during the Moores/Parry era not enough was done to increase revenue for the club.

Exactly, the only problem I had was during the Hicks and Gillett reign that they were making all this money and it wasn't being invested in the club. Now I hope we become the worlds number one most marketable club which I believe we should be, certainly in the top 3-4. It was embarassing that clubs that didn't have an ounce of our pedigree as a club were raking in more than us. From that club statement this seems to just be the start of it and I think that is a good thing.

weebroalan · « **Reply #96 on:** November 2, 2010, 02:00:04 pm »

Quote from: west_london_red on October 30, 2010, 11:40:41 am

First one outside the NE? Didnt we open one in Dublin?

There used to be one in Belfast in the 90's - Fowler and Redknapp opened it I think. It was located opposite the Glasgow Rangers store on Anne Street.

I was there the day it opened

shelovesyou · « **Reply #97 on:** November 2, 2010, 07:59:36 pm »

So this is the role Purslow gave Kenny.

TravisBickle · « **Reply #98 on:** November 3, 2010, 12:02:39 am »

People complaining about 'commercialization' are strange to me. We have enormous appeal to a global audience thanks to our history, which is what people seem worried about losing. The commercial side needs that tradition and heritage to thrive, unlike Man United (for example) who built history as they played the commercial game.

And, for what it's worth, Bill Shankly never had much of an issue with the commercialization of LFC. In fact, he embraced it.

youll never walk alone it · « **Reply #99 on:** November 3, 2010, 04:29:58 pm »

of course we have the chester 1 too, been there at least 3 years id say, never seen many people buying when i been in.

Fanxxxxtastic · « **Reply #100 on:** November 4, 2010, 12:02:54 pm »

Looks like they are really going for

http://www.liverpoolfc.tv/corporate/franchise-opportunities/retail

Rossie · « **Reply #101 on:** November 4, 2010, 01:45:57 pm »

Quote from: Fanxxxxtastic on November 4, 2010, 12:02:54 pm

Looks like they are really going for

http://www.liverpoolfc.tv/corporate/franchise-opportunities/retail

Wow, interesting stuff that.

ttnbd · « **Reply #102 on:** November 4, 2010, 06:26:19 pm »

And it will reduce the risk of a store failing I believe.

Mad Men · « **Reply #103 on:** November 5, 2010, 01:46:06 am »

It's a good venture to get into but it's going to be seasonal. If you're rental is decent and you have the working capital and the margins offered are decent (minimum 40-45% off the retail prices) and you have done your market analysis, go for it.