I know it's difficult to get transfers right. But our hit rate isn't good enough if we want to compete. It's not even decent. And we can't expect to compete by having the same hit rate as the rest. We need to be better. That's extremely difficult, but so is winning the league. We need to get an edge somewhere, or we'll never win. Our use of money, let's just say there's room for improvement.
Scouting should be fairly cheap, compared to buying the wrong player. Maybe our way then needs to be to go deeper than everybody else. Find out more about the player. We're not likely to be more successful with this summer's method. Buy 8-9 players, and then hope that 3-4 of them turn out great. We can't do that when we spend a lot. That's what the richest sides can do, but we can't. If we buy someone for 20M, he needs to be at least a guaranteed first team regular. Which isn't too much to ask.
Wages, our trouble here is we spread our resources. If we could be more focused, we'd have more cash to spend. Assaidi, Aspas, Alberto, Ilori. We should be able to get 10M for them. From that, we could give a player a two year contract and 100k/w. Or 50k/w over 4 years. That's a very good player, that we could have. Instead, it's money tied up.
Another way we could approach things, is by having more performanced based wages. Maybe we could have the best wages in the league, if we win the title, otherwise it's just average.
My point here is that there are numerous ways for us to get an edge.
Wages, wage structure, scouting, squad size, squad structure, the use of our Academy, type of players we sign,... those are things I can come up with at home in my sofa. Areas where Rodgers could get better support. If we could be better than our opponents in one or more of those areas, we'd be able to compete. Soon.
Generally, I think we're asking the wrong questions, or start at the wrong place. We say "we won't because, or it's difficult because..." and we should think more like "name 30 ways how we could improve". The answers can sometimes be very interesting. One such thing is when we start asking what's required to win the title. More money may not be as important as we think. We assume it's so, but is it? It's better to start off with how many games we need to win and how we could make that happen. Who do we have to beat? What type of players/squad do we need for that? Then ask how we can assemble that squad. And somewhere down the line, we'll have to see how much it would cost. When we start off comparing money on hand, we're putting ourselves in a losing position.
I agree with all your saying. But your pitting intangibles like improved scouting, getting the right player signed, not signing the wrong player and tying up wages, etc versus tangibles that Chelsea/Utd/City can offer which are huge fees (transfers and to agents), huge wages, guaranteed CL football and shot at the title each year. It's a big ask to get those intangibles all lined up. Certainly it isn't impossible. But neither is it a matter of the boardroom sitting down and saying: hey lets scout deeper and stop making these shit signings! I'm sure they analyzed everything in depth and in every angle before making those signings. We didn't just cross paths in the Tesco and decide he had a good face, lets sign him.
As for your Aspas/Ilori/etc criticism - its unfair. Those are all players with a lot of potential (at time of signing) which we were able to get for low fees and wages considering the upside. They were all gambles - but at 7m not at 30m and with wages around 20-30k not 60-80k. If one of them comes back and someday is a starter and real quality, it was a great move. As you see, we've also been able to offload them all on loan easily thanks to the low wages - right now those players are almost nonexistent on our books, and if we want to move them, we won't be losing much. Luis Alberto we paid 1 year wages, then loaned. We paid 7m to a 4 year deal (I think). At the end of the season he'll been our books for 3.5m. If we sell him for 5, we get a profit of 1.5m on the books - thats good business for the club. Even better, one of those players will come back and be in the squad and make difference for us.
I think FSG are trying to do everything that's been suggested by you from your sofa
I just don't think its that easy. I'm not suggesting your so naive to think the club is being stupid because it wants to be stupid, of course. I just think you are dramatically underrating the difficulty of doing a Dortmund/Atletico regularly and always to be challenging.
As for my comment about us not being a big club - of course we are in terms of history trophies fan base and even revenues are good. But we aren't CL regulars. We're in constant flux. We are tough negotiators with wages - we want them to be earned before they get a big payday - all these things make us much less appealing than UTD, who forked out 60m plus god knows how much in agent fees for Di Maria and put him on what +100k a week. Not that Di Maria is a solution for us, mind, just an example of the sort of deal you will never see us make. Perhaps Toni Kroos is a better example - a wonderful player who would be amazing in our side, but with his wage demands near impossible, and with a RM/Barcelona/etc after him, he isn't coming to Liverpool either.
There are deals out there, not everyone is Toni Kroos. But we are in a tough spot as a 2nd tier club. Real quality lighting up their league in a 3rd or 2nd tier club will go past us to tier 1, or we'll have to go into a bidding war with the Dortmunds and Atleticos and bigger clubs to grab them. Or we'll have to go after the players who look quality but it isn't sure, who aren't dirt cheap but not killer expensive, and who will need some time to settle - which is what we've been doing albeit so far without any knock down successes.
Money is a real thing. The Chelsea/Utd/City triumvirate got in before FFP and built up their clubs with talent (and Chelsea did it at youth level too). UTD and City are in a less secure spot surely, with aging squads and all that, maybe their spending power will decrease and they'll fall away in the next few years as their valuable assets age and become worthless for selling/reinvesting. Chelsea however looks set up to be in a dominant position for years to come.
Someone posted on RAWK a time before, how Liverpool missed its chance to capitalize and build the club into a financial power house ten years ago or so, and we're only just doing it now. Well that's true I think, because as has been said we're no slouches with spending and we've got a huge history and incredible fan base as well, if we would have done as the others then and not been so unstable and chaotic within doors, who knows. But at least we're sorting out the house now. I'm confident we'll get a title in the next decade. There's a good plan in place, but there's going to be ups and downs. Its like trading, prices are all over but one hopes for a longer upward trend and you have to have the stomach to take the dips and the calmness to handle the spikes to play out the long view plan.