I don't get how it works.
They obviously go up and down in value.
But how do they go up and down? Due to popularity?!
According to their FAQs the values go up and down according to the amount of people buying 'futures' in those players so I have based it on the fact that if Sadio does well against Burnley his value will go up as more people will want to buy shares in him.
They also have the daily buzz so you get 5p per share dividend each day for the footballer who is most in the news from the 25 news feeds that they monitor so today it is Neymar. Shares in Neymar are currently £1.43 and if you had a hundred shares in him you would get a fiver dividend.
Just interested to give it a go and see how it works while not potentially using shit loads of money