Liverpool legend Robbie Fowler took to the slopes this week to show off his skiing skills to mark a new partnership deal between the club and popular Swiss ski resort Verbier.To welcome the new sponsor to the Reds family, the LFC ambassador stars in a short clip, seemingly set in the Swiss Alps, in which he tests his abilities on the snow.Take a look in the video below.(no idea how to embed the video if that's possible)The launch of the new four-year partnership sees Verbier become the first official Alpine tourism destination of LFC in Europe.During the course of the deal, Verbier will provide exclusive offers on winter and summer holiday packages to put the Swiss ski resort on the map for Reds fans, and will also work with the club to host a week on the slopes dedicated to Liverpool in January.“As our first Alpine destination partner, we are delighted to welcome Verbier to the LFC family. We believe a partnership in this space will allow us to bring unique and exciting opportunities to our fans,” said Billy Hogan, managing director and chief commercial officer at LFC.Laurent Vaucher, CEO of Téléverbier, said: “Verbier is one of the most iconic ski destinations in the world and we’re proud to partner with a club of legend such as Liverpool FC.”Pierre-André Gremaud, managing director of Verbier Promotion, added: “This collaboration has strategic importance and we hope it will help defend or even increase our market share in the UK but also in Europe.”
Don't want to derail the thread
Snow kidding?
I ski what you did there.
If he's being asked to head the ball too frequently - which isn't exactly his specialty - it could affect his ear and cause an infection. Especially if the ball hits him on the ear directly.
Cantona won’t be happy about this
First thing I thought about when I read that.
Nice place Verbier. Not a great time of year for skiing though. Icy in the mornings, slushy in the afternoons.
Sounds like my mrs
I think Jookie might just be the best fisherman on this thread.
It's about time we had an official Alpine tourism destination of LFC in Europe. I have been wondering what's been taking the club so long to get this sorted. Use the money from this and the Levi's deals to box off Sadio's new contract.
Are you asking the whereabouts of the Jeans and Alpine tourism money?
I will be if Sadio Mane doesn't sign a contract soon. Can't see what is delaying us offering him a deal. Put one on the table and get him to sign it. Job done. Money is flowing into the club from every angle and we still haven't even spent the Coutinho money or the money we got from last year's CL run.Though to be fair these partnering deals could easily have been ploughed into Jordan Henderson's new 5 year contract. So we can protect his value in the transfer market.
