Personally I don't see how/why the club can do to stop fans being ripped off ?? If you mug enough to pay 4x the face value from a clearly unofficial source (ie tout) then you deserve everything you get - and given this site's policy on touts/touting I don't think I am alone in this.
Well the club can do a lot if it applies itself. It already knows which tickets have been stolen. It can pay for adverts in all the national newspapers. It can get airtime on national radio and TV news. It can print posters and get them put up round Cardiff City Centre.
There's been sod all publicity on this. Bear in mind up until yesterday loads of us thought it was a hoax. Not all LFC fans live in Liverpool or have access to LFC sites, and there must be plenty who are unaware of the situation.
OK. You can call people who buy from touts mugs. But they are also decent people who are desperate to see the game. I've bought from touts many years ago when I had no alternative other than to miss the game. My mates have, for the same reason.
I think the club can and should, do a lot more other than just say "Don't", because they know damn well people will.
And if the best part of 1,600 extra people get into the stadium there are going to be significant safety issues, so every effort should be made to prevent tout sales for that reason, if for no other.