As example by the way, this morning I was fully up to date with all the local services (bus, train, leisure centres, libraries etc) just by having a very short tweet appear. Traffic information and upcoming delays help me plan my real time day. I don't have to go looking and plan for this information, it just pops up momentarily, I get it and move on.
And yes David Mitchell had egg on toast for breakfast, and Rob Brydon was spouting some shite, but such is the contrast and if I get bored or don't want to read it, I can filter it or stop following.