The story of missing student Steven Cook is to be shown on national television in a fresh bid to track him down.
Steven, pictured, from Sandbach, was aged 20, when he disappeared on the first night of a holiday with friends in Malia, Crete, on September 1, 2005.
He has not been seen or heard from since.
His mum and dad hope their Crimewatch-style appeal on the BBC's Missing programme will provide them with vital clues to help them find their son.
Dad Norman, aged 64, who lives in Swallow Drive, Sandbach, said: "The film crew spent a good three days interviewing ourselves and two of his friends who were with him on holiday. They have also spoken to Cheshire Police.
"From what we understand, the programme will look at the circumstances surrounding his disappearance and also what kind of person Steven was.
"We've been told it will be shown between the end of March and beginning of April.
"There is no evidence to suggest that Steven isn't alive and until there is, we will keep doing everything we can to bring him home.
"Someone out there knows what happened to Steven and we can only hope this programme might jog a few people's memories."
Liverpool fan Steven flew from Manchester Airport on an overnight flight on August 31, 2005, and sent a text message to his dad to confirm he had arrived safely.
The group of old school friends spent the day on the beach and went out to bars at night.
The former Sandbach School pupil left the final bar alone and was not seen again.
Norman and his wife Pat are refusing to give up looking for their son, but are desperate for answers after nearly two-and-a-half years of uncertainty.
They will travel to London next month to take part in the March For The Missing, which will finish at the Houses of Parliament to deliver a petition calling for more support from the Government for families of missing people.
Norman added: "The whole experience has been very hard for all of us. "You are left on your own to sort out finances and travel arrangements, which has been difficult with Steven going missing in a foreign country. "There is no formal counselling and we have had to put up a 7,000 Euro reward with our own money. "Each time the phone rings you think it might be some news about Steven. "We just want answers now." Steven and his brother Chris, aged 32, watched Liverpool win the European Cup together in Istanbul just three months before Steven went missing. Chris said: "We want to keep doing whatever we can to make sure our appeal to find Steven remains in the public eye."