Being £50m down on revenue compared with United won’t necessary make us worse off. It all depends on how we control costs and where we spend/invest the money. World class academy, coaching, analytics, data science, research, while also having pay structures that incentivise performance rather than awarding gigantic contracts, would put us in a better position. If United were to pay an average of £50k per week extra per player, then that would eat up the revenue difference, but it doesn’t guarantee success.