The talent is there, the booking is just weird right now. The only good feud is The Elite vs BCC and I expect all of them are just booking that themselves because they've got so much experience. Think it ends with Takeshita turning on them and joining BCC and then Ibushi coming in to even things up.
The pillars stuff is terribly booked. They can all go in the ring but they're dying out there on the mic, even more so in comparison to MJF. I dunno whose idea it was to have all 3 of them in long talking segments but it's doing no one any favours. Saying 'shit' doesn't make you a good promo.
But the worst thing on that show was the Adam Cole/Britt Baker garbage that was obviously filmed for the benefit of All Access. Cole is best as a slimy heel, he's not a babyface at all, and Britt screaming his shoot name when she was getting beat on was just terrible. It felt like a really bad WWE segment.
Shawn Spears can piss off as well, get him off the TV. Already devaluing Jay White just by standing near him.
The only thing I would say about Shawn Spears is I think this is a publicity thing, in that he is entirely complimentary to AEW business at the moment because he was given a lot of time off to deal with his mother's death, and he's saying high praises because of that. So a bit of re-introduction, and a bit getting a guy singing your praises in a lockeroom really not at the moment (see FTR bald bitching so much).
I would also disagree on Cole - he is a great Babyface I feel, look at his return promo, the crowd chanting his catchphrase, he has done lots of hot blooded Babyface promos, he can work. But I don't care about Cole and Britt, and I don't care about Jericho feuds. I also understand that personal problems make great storylines in the old booking mantra of Jerry Jarrett, and it is true, but that doesn't have to mean looking inside to what happened, using shoot names like this worked shoot angle shit with Cole and Britt. There is enough to just be like "Dudes who don't like each other in real life should fight each other". It is why Eddie and Punk's feud worked so well, they used some insider stuff nothing too specific, and it was just clear these guys hate each other, which gave the match a more visceral feel.
I can't remember what old southern booker had it, but he would always suggest guys practice their promo while looking in the mirror as they shaved. Every day, every morning, just practice a promo. Get your voice down, your inflection, everything, just make it part of your morning and night routine, practice a promo. The 3 pillars, and other young indie guys should do this. Like Darby is better than the other 2, not great but better, but all 3 need to work on it so badly.
They can start of fixing this by making this just a Darby and MJF feud next week and having Sting help out with talking a bit, have Wardlow if he is going to be a monster actually killing dudes that matter, have Hobbs go off killing dudes himself away from QT, explain what the fuck is going on with Briscoe and Jarrett's group, for the women just blow off the singles matches on TV and DoN get it done and over with and have matches with somewhat stakes.
For me booking Jay White I would have him now have a bunch of 50/50 matches, a bit of fatigue, and have him lose to Starks because he got cocky, and then just have him blame Juice, go out alone, and just be a consistent killer from that.
OH and get Hangman back on TV with an eye patch saying he is going to kill the BCC and then have him fucking kill them. Have some interesting main events too - haven't seen Claudio in a singles match against Hangman or Omega, there's 2. If it's a multiman program have Kenny vs Moxley on TV too why not.