You shouldn't.
Last few years massive pressures on working peoples leisure time, people being called into work at little notice, having to work shifts that fuck up your life, swapping from days to nights, wage freezes, forced overtime, flexibility that means work calls the shots, these things combined with Sky and BT that swap games around at a whim constant expenses following your team as it becomes acceptable to charge £360 for a non touted European Cup final ticket, We have enough shit without puritans telling us we need to get to 80% of games, Many workmates share tickets because of the chaotic nature of our work patterns, the obscene cost of feeding our addiction.
Get it straight, we need to do something about the fellas with books of tickets sorting everyone out and making an income out of touting but that is totally different to allowing flexibility to normal working class fans who want to share a few games with mate when they can't go, who want to share with their sons and daughters etc. No flexibility would mean shift workers like me would find it impossible to go the game, I pass my ticket on when I'm working to my daughter for free or to mates who I've been going with for decades