There may or may not be 100,000 who go to the match (or more if you add those who get tickets from members or ST holders) but this would be no more than you would expect. After all many, many people only get to a handful of games. Some just one a season. A fiver is neither here nor there for staying on a list. No indication of demand there.
The only real test is sales. The club believes it can justify just under 60k compared to the cost of building it. It has the numbers and the research.
However, if "to become a new supporter you need to be able to come to the games, and we have not offered that opportunity to nearly enough people", it would be better to have more access ie., more people going to fewer games. There’s a balance between guaranteeing income and pre-selling the whole stadium. Too many season tickets means better access for the minority who’ve got season tickets and less access for the many who haven’t.
This was my first reply to BarrowRed:-
I'm still sceptical that we can even fill the extra capacity for the Main stand, never mind an increased capacity Annie Road end. It was easy to pick up late tickets for every game this season so I'm not sure where we are going to get the extra 3000(?) every home game.
Unless the team is regularly competing for the league & cups I just can't see there being the interest to fill the extra capacity regularly enough to warrant the outlay of building another new stand. There is also the issue of ticket prices. Many people struggle to afford to go now and I can only see the ticket prices becoming more expensive, unfortunately.
(my reply to him) "If the games fail to attract tickets sold to Members (and there are quite a few of them) or General Sale then the club have a season ticket waiting list of 26,000 they could offer tickets to if need be mate.
There's also the 1000 tickets to youngsters thing the club announced last season - it'll be interesting to see the details on that - and if popular with the kids if they expand it if games aren't selling out (for me they should be expanding it anyway and cater to a larger younger crowd).
Like you say, tickets are far too expensive - hopefully we'll see something along the lines of what has happened with a £30 cap for away tickets across the Premier League occur for home fans soon (though I imagine if it did it happen it'd be more than £30 a ticket).
Plus, Klopp should have the team playing good attacking footy again this season - that'll help put bums on seats
"
what you quoted was my 2nd reply to him. Basically I said that if the club didn't sell out the new Main Stand we could use the ST waiting list to do that - and also with a new likely new ARE stand too.
Afterall, we've just sold 2,000 new ST fairly easily without making a dent in the ST list - I suppose that could be an indication
of demand, no? Though as you say the real test is the sales - and looks like the percentage of take-up of 2000-odd new STs from the STWL has been pretty high.
It may not be desirable to have so many STs (as already stated I'd prefer a ticketing strategy which got a lot more younger people in the ground - and also had the club finally giving disable people better access, facilities and a fair number of seats ahead of even more STs sold) - but it's not too difficult to imagine the club would opt for the easier route and just sell more ST from to the waiting list.