Are these facts?:
Yes.
Since the inception of the PL the UK population has grown by 7m, about 8%. The Merseyside conurbation has grown by 5% in the past decade. That growth provides a significant pool of new support.
Since its inception, PL attendances have grown by 38%. Ours has grown by 20%. LFC has missed the boat, to date.
The growth in PL attendances, and football attendances generally, since the PL, is the material manifestation of the growth in popularity of football. However pretty much any other indicator you choose, ST numbers, subscription to pay tv, hospitality commercial, underscores that.
If you take attendances at the inception of the PL as year zero ( I hate it as much as anyone, but it is very useful as the PL inception coincided with the post Taylor stadium building boom), then take them now, you can compare the increase in attendances both in terms of percentage increase , and simple numbers. By both measures, we are at around the bottom of both tables. That reflects again how we have missed the boat.
Historic average home attendance is not meaningless. It is a fact. We are second. That reflects our relative strength of home support over the history of our club. It is something we have failed to capitalise on.
The gap between all the above favourable elements, and the status quo, is the slack.
The new main stand dwarfs the Kop. A new ARE that took capacity to 58,500 would have to be bigger than the Kop. The Kop used to be the signature defining element of Anfield, it has been usurped in terms of capacity and physical presence by several other rival grounds. Its facilities are soon to be a quarter of a century old. That is what I meant by its downgrading. A new, imaginatively constructed ARE could become a new part of our history.
The closed, 25k ST waiting list is a guide to demand, but not an exhaustive one. Our current ST count is, I think, now around 27,000. There are 4000 hospitality tickets (boxes and packages). The away allocation is 3000. That only leaves around 11,000 “match day” tickets. If everyone on the waiting list took a ticket ( which I don’t think is anything like true) that would still leave 14,000. And that is before you allow for the supporter who isn’t on the ST list.
The problem that the Club, and some fans, have had in assessing potential support growth is to view it through the eyes of existing, converts. Sunderland, prior to moving to the SOL, struggled to average more than 20,000. After the move attendances lifted by 60%, last season they were more than double. That is about attracting new support for a club spectacular for being spectacularly average.
To become a new supporter you need to be able to come to the games, and we have not offered that opportunity to nearly enough people.