I have flown UK-Oz with Singapore several times and have always found them to be brilliant!
- Good food, each meal has one Western, one Oriental option
- Good entertainment systems, pretty decent range of films/TV/games
- Customer service is excellent
- Stops in Singapore Changi which is great, there is a butterfly garden there as well as free foot massage machines and free mobile phone chargers
- Most of the flights I've been on have USB connections so that you can charge an iPhone/iPod in case you want your own music/games/media
- You can order plenty of drinks etc during the flight and they are very good about bringing out lots of red wine and snacks
As a result I have signed up to their loyalty program and with one more UK-Oz trip I will have enough points to upgrade to business class! Definitely excited about that...
Also I have a couple of friends living in Singapore so I like being able to pop over there and meet them for dinner and crash for a night, which helps to break the journey up, and means I have had the chance to explore a bit of Singapore, which I really enjoyed.