Financially, it makes all the sense in the World, but as I have said on another thread, I respect the feelings of our local supporters.
Pisses me off that people still trot out the same old "makes financial sense shite".
The business model for all football clubs these days is to maximise the income / useage of the stadium - and a lot of that is dependant on people wanting to be associated with the IDENTITY of the club. Could we agree that LFC would sell out more exec boxes than everton? Would attract greater revenue from naming rights than everton?
How does a pitch stand up to two premiership teams possibly playing in Europe plus FA cup and Carling cup games?
Advertisers will spend more to be associated with LFC than everton.
To maximise stadium revenue the IDENTITY of the club needs to be strong within it.
The blueshite wouldn't even sell "Cheese n' Owen" crisps a few years ago because MO was still playing for us - the only reason they want a groundshare is because they would get access to a much better stadium than they could build themselves.
If the blueshite could fill a 70,000 seater stadium every week I'll show my arse off the Liver Building.
Would the bitters like to be rattling around a half-empty stadium every other week?
If anything a half empty stadium and a mid-table side would drive even more of the fuckers away from attending.