Topic: Anfield naming rights worth £100m

[shanklyboy]

Easier said then done.

Nahhhh easily done mate.

£100 each and for that, one the eve of a game we get to vote on the squad of 18....the starting 11 and and make all the tactical decisions in-game and online.

They might aswell just give us all of the trophies now!

[Mad Men]

Nahhhh easily done mate.

£100 each and for that, one the eve of a game we get to vote on the squad of 18....the starting 11 and and make all the tactical decisions in-game and online.

They might aswell just give us all of the trophies now!

[Yakyb]

Nah not a good idea the lads up in crosby are having a pretty bad time of it



http://www.mywaterloorugby.com/

[shanklyboy]

Nah not a good idea the lads up in crosby are having a pretty bad time of it



http://www.mywaterloorugby.com/

Yes but that's being done by men with odd shaped balls.

Ours would be done by millions of intelligent, articulate, logical thinking experts.

Just take a look around the threads.....what more proof do you need?

Let's get it done!

[niallo27]

Springfield did so why cant we

Duff Beer Krusty Burger Buzz Cola Costington's Department Store Kwik-E-Mart Stupid Flanders Park

[Robbie Styles]

Springfield did so why cant we

Duff Beer Krusty Burger Buzz Cola Costington's Department Store Kwik-E-Mart Stupid Flanders Park

This reminds me of the Springfield Monorail episode
http://www.youtube.com/watch?v=AEZjzsnPhnw

[The Manhattan Project]

"AdidasLiverBowl"

[danwms]

Kelloggs cereal bowl.

[Aristotle]

Only semi-related but does anyone know if there is a stadium named after a person, not in the John Lennon airport manner as in John Smith bought the rights and now the *insert name* play at the John Smith stadium?

[shanklyboy]

Only semi-related but does anyone know if there is a stadium named after a person, not in the John Lennon airport manner as in John Smith bought the rights and now the *insert name* play at the John Smith stadium?

I suppose you could say The Madejski Stadium and The DW Stadium fall into that category to a certain extent.

[Styf]

There are also Ferenc Puskas Stadium in Budapest and Arnold Schwarznegger Stadium in Graz.

[Chivasino]

Not based on purchased naming rights, but Santiago Bernabéu has to be the most famous.

[jaygraham]

Haha i like it. "Welcome to Fortress Anfield..."

[lfc_col]

Arnold Schwarznegger Stadium in Graz.

its not called that any more now called The UPC-Arena

[Styf]

I was at the stadium tour last week, and one of the tourguides said there would be an annoucement about the new stadium within a month.

[shanklyboy]

I was at the stadium tour last week, and one of the tourguides said there would be an annoucement about the new stadium within a month.

It will be a 'spade in the ground within 3 years?'

[Styf]

It will be a 'spade in the ground within 3 years?'

I don't have high expectations either.

[buchigo!]

It will be a 'spade in the ground within 3 years?'

we could have had a stadium made out of spades.

[Uhoh AureliOs]

we could have had a stadium made out of spades.

A spadium?

[buchigo!]

A spadium?

hahahaha true.

[LiamG]

Id say our naming rights are worth more than £100million

[The Manhattan Project]

I hope it's not called the "GO COMPARE Stadium"

[xerxes1]

Interesting to see that both West ham and Spurs, who are currently VERY much in themarket see the value of naming rights for the OS at around £150m.
In brand awareness terms Liverpool will trump that which colours the new stadium debate signiifcantly.

[Peter McGurk]

Interesting to see that both West ham and Spurs, who are currently VERY much in themarket see the value of naming rights for the OS at around £150m.
In brand awareness terms Liverpool will trump that which colours the new stadium debate signiifcantly.

It would be interesting to know how they work that out:

Sydney (renamed ANZ Arena 2007) A$31.5 Million over 7 years
Athens.  Err, nil?
Bejing. Nil also?

Of course if it were true and West Ham put it all into the stadium, I wonder why they would still need to borrow £40m from the local council...?

The headline (Daily Mail online) is '...West Ham target £150m naming rights deal'.  I can target a life of idleness and luxury but it doesn't get me any closer to it.


And...


Stadium Name
Sponsor
Home Teams
Avg. $/Year
Expires

Air Canada Centre
Air Canada
Toronto Maple Leafs, Raptors
$1.5 million
2019

Alltel Stadium
Alltel Corp.
Jacksonville Jaguars
$620,000
2007

American Airlines Arena
American Airlines
Miami Heat
$2.1 million
2019

American Airlines Center
American Airlines
Dallas Mavericks, Stars
$6.5 million
2031

America West Arena
America West
Phoenix Suns, Coyotes, Mercury
$866,667
2019

Ameriquest Field
Ameriquest Capital Corp.
Texas Rangers
$2.5 million
2034

Arco Arena
Atlantic Richfield
Sacramento Kings, Monarchs
$750,000
2007

Bank of America Stadium
Bank of America
Carolina Panthers
$7 million
2024....

[enough naming rights already]

I can see it now... "The Half-Empty Newham Council Olympic Football and Athletics Bowl 2012" - worth every penny

[xerxes1]

The current record naming rights deal is a tie at $400m.

Who says that West Ham would still need to borrow any sum at this stage? Construction / redevelopment costs will be needed upfront, naming rights are typically paid over the duration of a sponsorship, it is easy to see how upfront expenditure may need to be borrowed.

The symmetry you draw between LFC and the Toronto Maple Leafs Raptors suggests that brand marketing is best left to others................

[Peter McGurk]

The current record naming rights deal is a tie at $400m.

Who says that West Ham would still need to borrow any sum at this stage? Construction / redevelopment costs will be needed upfront, naming rights are typically paid over the duration of a sponsorship, it is easy to see how upfront expenditure may need to be borrowed.

The symetry you draw between LFC and the Toronto Maple Leafs Raptors suggests that brand marketing is best left to others................

I assume you are referring to the report of AEG's proposed LA Event Center (sic) an unsigned 'deal' and of pretty little relevance to Olympic stadium naming rights taken over by a struggling English Premier League team.  You choose to ignore the actual recent historic valuations, presumably they don't suit your argument.  I could have posted the whole list of current deals but as I said, enough said.

Incidentally, symmetry normally refers to a question of balance or more plainly, mirror image.  The word I think you were looking for is 'parallel'.  Be careful of the big words - they can bite.

[xerxes1]

I assume you are referring to the report of AEG's proposed LA Event Center (sic) an unsigned 'deal' and of pretty little relevance to Olympic stadium naming rights taken over by a struggling English Premier League team.  You choose to ignore the actual recent historic valuations, presumably they don't suit your argument.  I could have posted the whole list of current deals but as I said, enough said.

Incidentally, symmetry normally refers to a question of balance or more plainly, mirror image.  The word I think you were looking for is 'parallel'.  Be careful of the big words - they can bite.

I ignore nothing. The world record stadium naming rights deals stand at $400m,the rest are lower, fact. Where you choose to pitch our prospects is entirely up to you.

I used the word symmetry because that is what I meant, there is no parallel betwen the two examples.

[Peter McGurk]

I ignore nothing. The world record stadium naming rights deals stand at $400m,the rest are lower, fact. Where you choose to pitch our prospects is entirely up to you.

I used the word symmetry because that is what I meant, there is no parallel betwen the two examples.

I have compared the historic value of naming rights for an Olympic stadium to that of a 'boast' that West Ham have reportedly targetted for the same thing.  I made no reference to LFC and I fail to see what 'symmetry' I could have drawn between the club and anyone on the list of recent naming rights deals.

If symmetry was the word you meant to use perhaps you might explain its usage in the commonly accepted sense of the word (displaying a harmonious beauty or balance)?

[xerxes1]

I have compared the historic value of naming rights for an Olympic stadium to that of a 'boast' that West Ham have reportedly targetted for the same thing.  I made no reference to LFC and I fail to see what 'symmetry' I could have drawn between the club and anyone on the list of recent naming rights deals.

If symmetry was the word you meant to use perhaps you might explain its usage in the commonly accepted sense of the word (displaying a harmonious beauty or balance)?

You quote historic naming rights, the record for which is $400m. You are right not to look backwards at past deals when we are anticipating what might be achieved.

I meant what I said.

[stewy17]

It would be interesting to know how they work that out:

Sydney (renamed ANZ Arena 2007) A$31.5 Million over 7 years
Athens.  Err, nil?
Bejing. Nil also?

Of course if it were true and West Ham put it all into the stadium, I wonder why they would still need to borrow £40m from the local council...?

The headline (Daily Mail online) is '...West Ham target £150m naming rights deal'.  I can target a life of idleness and luxury but it doesn't get me any closer to it.


And...


Stadium Name
Sponsor
Home Teams
Avg. $/Year
Expires

Air Canada Centre
Air Canada
Toronto Maple Leafs, Raptors
$1.5 million
2019

Alltel Stadium
Alltel Corp.
Jacksonville Jaguars
$620,000
2007

American Airlines Arena
American Airlines
Miami Heat
$2.1 million
2019

American Airlines Center
American Airlines
Dallas Mavericks, Stars
$6.5 million
2031

America West Arena
America West
Phoenix Suns, Coyotes, Mercury
$866,667
2019

Ameriquest Field
Ameriquest Capital Corp.
Texas Rangers
$2.5 million
2034

Arco Arena
Atlantic Richfield
Sacramento Kings, Monarchs
$750,000
2007

Bank of America Stadium
Bank of America
Carolina Panthers
$7 million
2024....

[enough naming rights already]

I can see it now... "The Half-Empty Newham Council Olympic Football and Athletics Bowl 2012" - worth every penny

Any chance of telling us how much was paid for the Emirates and Allianz Arena? They would be a much better comparison seeing as Arsenal and Bayern are football teams of a similar reputation to us.

Quoting American stadiums (at a yearly premium) isn't really helpful at all, completely different market.

[stewy17]

Arsenal got 100 million for 15 years from Emirates.

Not bad going at all that.

[Peter McGurk]

You quote historic naming rights, the record for which is $400m. You are right not to look backwards at past deals when we are anticipating what might be achieved.

I meant what I said.

I don't think you know what you said.

[Peter McGurk]

Any chance of telling us how much was paid for the Emirates and Allianz Arena? They would be a much better comparison seeing as Arsenal and Bayern are football teams of a similar reputation to us.

Quoting American stadiums (at a yearly premium) isn't really helpful at all, completely different market.

I agree, but the $400m referred to naming rights in the US.  As you say, it has no relevance at all.

The Emirates deal was about £3.4m for 15 years, the rest was their shirt deal. The Allianz Arena is about £4m a year.

From PWC...
What’s in a name? Businesses take sports stadiums seriously
...Recent high profile stadium naming rights deals in Europe include Bayern Munich’s Allianz Arena at USD$8 million (£4 million) a year, and a total sponsorship package at Arsenal’s Emirate’s Stadium, which includes both the stadium naming rights over fifteen years and the shirt sponsorship for eight years, worth USD$200 million (£100 million). Julie Clark, leisure sector leader at PricewaterhouseCoopers LLP commented: “When you consider the relative size of the UK and German sports markets at $7.5 billion and $8.5 billion respectively, compared with the US at $49 billion, it puts the naming rights deals done in Europe in perspective..."

...perspective - now there's a good idea.

[Acaustiq]

Arsenal got 100 million for 15 years from Emirates.

Not bad going at all that.

It's fucking awful, that's a combined deal.

We're getting what, £20m just off the shirt?

[west_london_red]

From PWC...
What’s in a name? Businesses take sports stadiums seriously
...Recent high profile stadium naming rights deals in Europe include Bayern Munich’s Allianz Arena at USD$8 million (£4 million) a year, and a total sponsorship package at Arsenal’s Emirate’s Stadium, which includes both the stadium naming rights over fifteen years and the shirt sponsorship for eight years, worth USD$200 million (£100 million). Julie Clark, leisure sector leader at PricewaterhouseCoopers LLP commented: “When you consider the relative size of the UK and German sports markets at $7.5 billion and $8.5 billion respectively, compared with the US at $49 billion, it puts the naming rights deals done in Europe in perspective..."

...perspective - now there's a good idea.

If you want to talk about perspective how about the fact that the US has a population about 5 times greater then the UK... hence its sports market is obviously going to be larger in the US.

[west_london_red]

It's fucking awful, that's a combined deal.

We're getting what, £20m just off the shirt?

I think the key thing was that they got a lot of the money upfront to help pay for the stadiums construction costs, and I dont think theres that long of the shirt sponsorship left so expect them to come in closer to the £20 million we get and have a shinny (relativly) new stadium to boot.

[stewy17]

Cool, so we want about £10 million a year for 10 years??

I'm on it, I'll just go and tweet J W Henry...

[Peter McGurk]

If you want to talk about perspective how about the fact that the US has a population about 5 times greater then the UK... hence its sports market is obviously going to be larger in the US.

Yes and the value of the sports market is 5 times bigger too.  To base the value of naming rights on the US market is ‘optimistic in the extreme’ or just plain bloody bonkers.

I think the key thing was that they got a lot of the money upfront to help pay for the stadiums construction costs, and I dont think theres that long of the shirt sponsorship left so expect them to come in closer to the £20 million we get and have a shinny (relativly) new stadium to boot.

This thread is really pretty pointless in any event.  As I understand it, the outcome of that argument is that we would have to spend £200m more to build a shiny, new stadium that would bring in about £60m of naming rights if we were lucky.  That’s such an absolutely marvelous, brilliant, stupendous and earth-shattering idea - somebody'd better tweet that!

[west_london_red]

This thread is really pretty pointless in any event.  As I understand it, the outcome of that argument is that we would have to spend £200m more to build a shiny, new stadium that would bring in about £60m of naming rights if we were lucky.  That’s such an absolutely marvelous, brilliant, stupendous and earth-shattering idea - somebody'd better tweet that!

No the thread is not pointless, trying to use reason with someone who refuses to point blank consider other ideas then there own is pointless.

[Peter McGurk]

No the thread is not pointless, trying to use reason with someone who refuses to point blank consider other ideas then there own is pointless.

Quite so.