Topic: Anfield naming rights worth £100m

[SalisburyRed]

Carlsberg Arena or Adidas Stadium would not be so bad

Jesus wept.

[JoburgRed]

Ye imagine how we felt after Ellis Park was renamed.  As I said, at least its a brand new stadium

[shanklyboy]

Ye imagine how we felt after Ellis Park was renamed.  As I said, at least its a brand new stadium

Yes mate.......we couldn't sleep here in Liverpool over that.

[hoobastanker]

Wow, and I mean no disrespect to them, but they are really scraping the barrel if they have to use the German Reds official supporters’ club for quotes by disgruntled reds.

Exactly.

[the3rdman]

The stadium naming rights are bound to be sold. It's a massive income and no owner is going to turn down 100 mill+ for doing nothing.

Personally, i think the building of a new stadium is pivotal in keeping us competitive on the field. We need the income. If naming rights get the stadium built then that is what we will have to do.

I hate the idea of not having anfield as a name but really dont think i hate it as much as being a mid table side watching the likes of arsenal, city, chelsea, manure, all with money and all pulling away from us.

[kingofleinster]

Holy crap

Imagine it was called "Cillit Bang ParK" 

Yikes

[Stanfo]

Anfield will cease to exist the day the last game is played there for me. Any new stadium will need a new identity and if a reputed company pays the going rate for such a global club then that is fine. For me the Kop ceased to exist in 1994 and to be honest I sit anywhere now where I only ever used to stand on the Kop. Times change.

[shanklyboy]

Anfield will cease to exist the day the last game is played there for me. Any new stadium will need a new identity and if a reputed company pays the going rate for such a global club then that is fine. For me the Kop ceased to exist in 1994 and to be honest I sit anywhere now where I only ever used to stand on the Kop. Times change.

We all make our own choices mate , but I can't buy into that to be honest.
The Anfield I first went into hasn't existed for donkeys years....all 4 sides of the ground have been re-built.......it's still Anfield.

The new stadium will still be in Anfield and Liverpool F.C will still play there.

[Tonyh]

Time we all grew up, it is the modern world - you dont buy trainers but Nike's, talk/email into from Blackberry and when we play Bolton we go to the Reebok.

As Stanfo says, when Anfield goes it will be in our memories and hearts forever. The new stadium will not be Anfield it will just be a building for many years until we have fantastic days, nights & memories there.

As long as the name is sensible, the financial contributions are just too big to ignore these days.

[shanklyboy]

Time we all grew up, it is the modern world - you dont buy trainers but Nike's, talk/email into from Blackberry and when we play Bolton we go to the Reebok.

As Stanfo says, when Anfield goes it will be in our memories and hearts forever. The new stadium will not be Anfield it will just be a building for many years until we have fantastic days, nights & memories there.

As long as the name is sensible, the financial contributions are just too big to ignore these days.

'As long as the name's sensible'........you don't get a choice. It can be as shitty as they want.
What does it matter anyway if the money's right?

I buy trainers that I like.....and I don't wear Nike.
I buy the wap phone I like........and don't call it a Blackberry if it isn't.
I go to The Reebok because that's what it's called.

If you think the same applies to Anfield then the situation is sadder than I thought.

Maybe we could re-name the team or change the colour of the kit and get even more money that way....it's the modern world after all.

[Tonyh]

"Maybe we could re-name the team or change the colour of the kit and get even more money that way....it's the modern world after all"

We already do that every year, we change our away kit from silver to yellow to white, change our red shirt styles and sponsors so that those who buy shirts have to buy a new one every season to be up to date and show loyalty - whats the difference??

"As long as the name's sensible'........you don't get a choice. It can be as shitty as they want."

Of course we will have a say in what the name is, it is our stadium. That will clearly be part of any negotiations that take place with a company.

[shanklyboy]

"Maybe we could re-name the team or change the colour of the kit and get even more money that way....it's the modern world after all"

We already do that every year, we change our away kit from silver to yellow to white, change our red shirt styles and sponsors so that those who buy shirts have to buy a new one every season to be up to date and show loyalty - whats the difference??

"As long as the name's sensible'........you don't get a choice. It can be as shitty as they want."

Of course we will have a say in what the name is, it is our stadium. That will clearly be part of any negotiations that take place with a company.

We don't change the colour of the home kit from Red though do we?
If someone wanted to pay us £100 million to wear their corporate colour instead....what's the difference?

How will YOU and Me have any say in the name?What part will WE play in the negotiations with any company?
The deal will be agreed..done and dusted..........then we'll find out what it's called.
If you don't like the name there's nothing you can do about it.........that's the point I'm sick to death of making.

[redraúl]

We don't change the colour of the home kit from Red though do we?
If someone wanted to pay us £100 million to wear their corporate colour instead....what's the difference?

How will YOU and Me have any say in the name?What part will WE play in the negotiations with any company?
The deal will be agreed..done and dusted..........then we'll find out what it's called.
If you don't like the name there's nothing you can do about it.........that's the point I'm sick to death of making.

right, agreed that if someone doesn't like the name then there's naught you can do about it. i'm not a huge fan of the management of the club right now, but i do think they're a savvy lot and know better than to keeping pissing us off. purslow's already said the company will have to share 'cultural values' with the club (and that's the hard part because i've no idea what our culture is now - it's liverpudlian but also very global.. we could just as much have santander as our sponsor as standard chartered) since it's easy to find one that'll write us a big cheque for naming rights. i just hope they'll find a name that works well and isn't too obviously corporate - the Adidas Stadium would not work as nicely as something with initials.. E.ON Park or whatever. Personally, I'd love BP to get involved (political issues aside) just so I can tell my kids (someday) that the BP in BP Park actually stands for Bob Paisley.

[Styf]

What makes you think Anfield will even be mentioned in the name?

How does the Virgin Atlantic Anfield arena sound??  Heard this out the club several times today.

Not good in my opinion but Anfield will always be Anfield.

[shanklyboy]

What?

[ShanksLegend]

Should of said its not necesserilly going to have Anfield in it or stadium or arena, all i was told that Virgin Atlantic/Virgin and now a serious contender as are some far eastern companies one of which is electronics, hitatchi/Sony, they are liking the Virgin project though.

I have thought about this alot today, if we are leaving Anfield it wont be Anfield, however it should still have the name there in some form.

[Tonyh]

"How will YOU and Me have any say in the name?What part will WE play in the negotiations with any company?
The deal will be agreed..done and dusted..........then we'll find out what it's called.
If you don't like the name there's nothing you can do about it.........that's the point I'm sick to death of making."

Clearly we personally won't have a say in the same way that we don't over players, but when the Commerical Director is from Kirkdale and the MD is also a season ticket holder you have to hope and believe they will have our sensibilities in mind aswell.

[kirkyg]

Didn't our much loved owners promise not to sell the naming rights of the stadium or did i make that up?

[Alan_X]

You made it up.

[kirkyg]

You made it up.

Cheers

[west_london_red]

Should of said its not necesserilly going to have Anfield in it or stadium or arena, all i was told that Virgin Atlantic/Virgin and now a serious contender as are some far eastern companies one of which is electronics, hitatchi/Sony, they are liking the Virgin project though.

I have thought about this alot today, if we are leaving Anfield it wont be Anfield, however it should still have the name there in some form.

Wouldnt be surprised if it is Sony because they sponsor the CL, and unless the stadium is sponsored by a CL sponsor, they will have to refer to it by its other name ie Ashburton Grove for the Emirates when in the CL.

[shanklyboy]

Clearly we personally won't have a say

That's all you needed to put mate.

[Styf]

I have thought about this alot today, if we are leaving Anfield it wont be Anfield, however it should still have the name there in some form.

Agree.

[DonkeyWan]

Holy crap

Imagine it was called "Cillit Bang ParK" 

Yikes

Bang! and the Dirk is gone!

[Mad Men]

The Virgin Atlantic Stadia.....

Christ...!

[Mad Men]

100-120 million...it would def. help pay for the stadium whilst the 80 million from standard chartered should be used to reduce the loan amount pronto!

[hkkop]

Wouldnt be surprised if it is Sony because they sponsor the CL, and unless the stadium is sponsored by a CL sponsor, they will have to refer to it by its other name ie Ashburton Grove for the Emirates when in the CL.

Ian Ayre went to Hong Kong a couple months back to reveal Standard Chatered as our shirt sponsor. He said one of the global electronic giant from the east just got beaten by a margin, given Samsung is Chelsea's shirt sponsor, I truly believe it was Sony.

[ttnbd]

Ian Ayre went to Hong Kong a couple months back to reveal Standard Chatered as our shirt sponsor. He said one of the global electronic giant from the east just got beaten by a margin, given Samsung is Chelsea's shirt sponsor, I truly believe it was Sony.

wouldn't be allowed since they are a sponsor in the european cup, unless they are quitting that deal.  It's the reason why vodafone cancelled their deal with the mancs, they couldn't sponsor both.

[Mad Men]

@ eAyeAddio, your right, since I posted that in march I've seen In the June edition of World Soccer
that the Arsenal deal is in fact £100 million over 15 years, including the 8yr shirt sponsorship.
to be honest You've quoted me slightly out of context there mate, you left out the part where I point out that shirt sponsorship is included in the Arsenal deal, making the stadium sponsorship worth even less. The figures were wrong, this part you quoted was'nt though:

£10 million a year is what i'd hope is the minimum we ask for our New Stadium. A ten year deal for £100 million whether its a single sponsor or split between several partner companies.   

As Ive said on this thread and others, I would not want to see us sign any combined shirt/stadium sponsorship deal like Arsenal. Both should be treated as seperate revenue streams and negotiated seperatley. My preference would be for the Stadium to be named Anfield (frankly it would be marketing suicide to not continue with the Holy name), and for any stadium sponsorship to be split between maybe 5-6 Anfield partners. High profile companies that would benefit from their name being associated with the World famous name Anfield. Perhaps give them exclusive advertising within the Stadium, only their names on the inevitable electronic advertising boards and within the Club Media .tv, LFCTV, programme, magazine.

As a thought experiment let's just say we had 5 of these Anfield Partners each paying a minimum of £3 million a year over a 10 year deal = £150 million over 10 years= quite a wedge of the New stadium cost paid off and our home is called Anfield.

If they each paid £5 million a year for 10 years its £250 million.

Then a seperate shirt sponsorship deal with a different company. For this one i recon a club of our stature and global fanbase should look for a minimum of £10 million a year.

Maybe im way off on the kind of deals we could attract and their value, i'm no good with the finance stuff, maybe Tim would like to comment if the above scenario is realistic.

Anyway, My point stands,  the Dubains got value for money from their side of the deal, in my opinion the Arse had their pants pulled down, since Its apparently an even worse deal than I first thought. I would hope that whomever owns us can negotiate a far more impressive deal than  Arsenal's , our History, Tradition, until recently Our excellent public image as a modest, community club and global fanbase makes me think its not so unrealistic





That's an even more shite deal than I'd thought Tim mate. Thats £100 million combined as reported in World Soccer ?

£45 million over 15 years for Stadium sponsorship. @ £3m per annum  Shite to be honest, No ?
£55 million over 8 years for Shirt sponsorship @ £6.875m per annum.  Worse than our deal with Carlsberg ? Is that even Possible ?

At the time I'm sure I read  that that the deal with Emirates was £150 million, but you've obviously seen their club accounts and as I said I've since seen the 100mil in World Soccer.

When the Arsenal deal was penned with Emirates, it was a landmark deal given the circumstances. Cash up front to help pay for the stadium sacrificing annual shirt sponsorship cash for an x period of time.

It got the ball rolling as far as building the stadium was concerned, and when the Arsenal do finish paying off their loan, I can only imagine how much of a war chest they would have given the shirt sponsorships, stadium name rights and other cash sponsors they would have on top of season ticket sales.....

I just wish that was us I was talking about, and not Arsenal.

[BRdispatch05]

how about McAnfield?

eh??

[Mad Men]

The stadium naming rights are bound to be sold. It's a massive income and no owner is going to turn down 100 mill+ for doing nothing.

Personally, i think the building of a new stadium is pivotal in keeping us competitive on the field. We need the income. If naming rights get the stadium built then that is what we will have to do.

I hate the idea of not having anfield as a name but really dont think i hate it as much as being a mid table side watching the likes of arsenal, city, chelsea, the Mancs, all with money and all pulling away from us.

Very honest assessement and comment...!

[Samee]

The new stadium (if there ever is one) should be named either the Bill Shankly Stadium or New Anfield.

[shelovesyou]

Its the way forward Im afraid , its horrible but we'll get used to it.
But Virgin ? Dunno about that.

I personally believe it will be an Asian Company - Toshiba or Panasonic , something along those lines.

[Brian Blessed]

It should only be a Virgin Stand. Sought the men from the boys.

[Promised to never post on RAWK again]

[DonkeyWan]

how about McAnfield?

eh??

The Purple Titan Vibrating Rabbit Stadium

[Mad Men]

Official Purple Aki stadium......

[TipTopKop]

Bang! and the Dirk is gone!

[frosty]

why dont we as supporters pay for the naming rights. surely there are enough supporters globally to raise 100 million. Anfield forever

[Mad Men]

why dont we as supporters pay for the naming rights. surely there are enough supporters globally to raise 100 million. Anfield forever

Easier said then done.