Back in the late 80's I voted Tory because I cared about people. I was raised in a house where the Daily Mail dropped through the door every morning so my opinions were based on what I 'knew'. I wanted a sustainable welfare system, and I was led to believe that Labour would be so bad for our economy that the country would not be able to sustain the NHS or benefit system. I believed that people who voted Labour were foolish and didn't understand economics. It annoyed me that Conservative voters were all stigmatised as 'uncaring' when my very reasons for voting the way I did was because I cared. Like me, many people believed in trickle down economics and that what was good for business was good for everyone. I did discover what was really at the heart of the Conservative party in time but only because I was involved in politics. For many, a cursory glance at the headlines is as much interest as they take, so to characterise them as somehow evil because their worldview has been shaped by what they are told every day is wrong. You can use 'ignorant' but it shouldn't be a perjorative. It's the state our media want us in and it works.
Thanks for sharing that mate. I'm guessing you no longer vote Tory?
As for people 'not caring' or 'being oblivious' of the truth - I think these are correct. Yeah, people can stay in their self-affirming bubbles, but people that did care would step out of their 'safe area' and look at facts. Although they annoy me greatly, I'll read stuff from Right-Wing papers, independant papers and then papers that align with my world views.
I feel, personally, that for someone like me - not that bright - that getting a more rounded view on the way things are and they way they are portrayed is the best way for me to make my mind up on something.
That's why the BBC is good, to be fair, because they represent the Right, the Left, The Centre and the Far-Right - so the BBC will offer a more 'out of your zone' view than you'd get in partisan publications that fit your mindset anyway.
Addendum. ITV and Channel 4 and Sky are also good ways to see the other views on offer..